In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t.

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&
HOSTED BY:
Live Landing
Page Critique

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Presenters
• Neil Patel
– Co-founder of CrazyEgg and KISSmetrics
– Helps companies like Amazon, AOL, GM, HP and
Viacom grow their revenue
– Find his blog at http://www.quicksprout.com
• Sam Owen
– Account Manager/CRO Specialist at Hanapin
Marketing
– Blogger at PPC Hero

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Live Landing Page Clinic
A dive into the landing pages you submitted for us!
• What we like
• What we don’t like
• Things you can test
• Note: Quick clarification on terminology –Conversion Rate
Optimization, Landing Page, CRO, LPO

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Join the conversation
• Include the hashtag#thinkppcin your Twitter tweets.
• Or use the webinar question box to send us questions.

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Live Poll Question #1
What is your primary job role?
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a. Web Design
b. Web Development
c. Online Marketing – PPC/SEO/Email
d. Management
e. Other

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Live Poll Question #2
How do you manage your Conversion Rate
Optimization?
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a. We don’t do any CRO
b. I manage it myself
c. I’m part of a team that manages it
d. I outsource my CRO work
e. I’m rethinking how my CRO is managed

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What is Landing Page Optimization?
• Testing
• Testing some more
• Finding out what worked from your tests
• Testing that
Analyze
Test
Optimize
Test

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Analysis
• Qualitative Reviews
– Ask yourself ‘What am I looking for?’
– Does your page contain everything it needs?
– Does this page appeal to the stage of the buying cycle my customers are at?
• User Testing
– Yourself, coworkers, friends & family
– Tools like usertesting.com
• Analytics Platforms
– Heat Maps
– Conversion Funnel
– In-Page Analytics
– Time on site, Bounce Rate etc.
• Segment your results
– New vsReturning, Location, Traffic Source

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A great landing page
• No ‘one size fits all’ solution
• Ingredients to include
– Offer – Strong call to action
– Proof – Give them a compelling reason to buy / sign up
– Trust – Show your site is not a scam
– Few obstacles – make your form or cart easy to use
– Images – make it really obvious what they are buying and let them see it clearly
• Get rid of clutter that doesn’t help any of these things
Don’t let your Landing Page
show up on this show!

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Live Landing Page Clinic Time!

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Need Help?
Would you like help with either CRO or PPC management?
I’m interested in:
a.) 60 Day FREE Trial of Crazy Egg
d.) More information on PPC & CRO Management with Hanapin:
We handle the day-to-day management of your PPC account
— Including premium CRO management.

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Have more questions?
Thank you for attending Our Live Landing Page Critique!
#thinkppc
• Or Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com