5 Ways You Can Use Your Website to Speed Past Your Competitors

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5 Ways You Can Use Your Website to Speed Past Your Competitors. Your website should service itself as a source of information, but you need to utilize your site to generate sales, revenue and speed past your competitors.

Tecnologia Negócios

5 Ways You Can Use Your Website to Speed Past Your Competitors Bloomington Business Expo - April 17, 2008

What’s the Game Plan? What’s the Game Plan? ,[object Object],[object Object],[object Object]

Why You Should Use Your Website To Speed Past Your Competitors

What Are the Stats? Percentage of Americans using the internet on a daily basis: 1995: 9% 2000: 57% 2005: 74% 2007: 79% In 2007 that is 178 million daily users in the US.* *Harris Interactive Case Study: Nov. 2007 **PEW Internet & American Life Study: April, 2006 45% of users say the internet helped them make a big decision in the last 2 years.**

What Are the Stats? Online Retail Spending Continues to Increase CNN Money, Jan. 2008

What Does This Mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ask the same questions for your website. You are your website. Your website is you. How Do People See You? ,[object Object],[object Object],[object Object],[object Object]

5 Ways You Can Use Your Website to Speed Past Your Competitors

1 st Gear: Audience 2 nd Gear: Design 3 rd Gear: Navigation 4 th Gear: Marketing 5 th Gear: Site Analysis Let’s Gain Some Speed

1 st Gear: Know Your Audience & Your Site

1 st Gear What are the actionable items that you expect your customers to take on your site? Hold Your Website Accountable What do you expect from your website? How will you convince them to take that desired action?

They are impatient. Internet User Behavior They make quick decisions. They scan pages instead of read them. You Have 4 Seconds 1 st Gear

2 nd Gear: Design, Messaging Simplicity Keep it simple stupid. Don’t make me think. Messaging Speak directly to your customer. Use the proper language, terminology. Communication Don’t just decorate! The core function of your site.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 rd Gear

4 th Gear: Attracting Your Audience If you build it, that doesn’t mean they will come.

4 th Gear How To Drive Traffic To Your Website

4 th Gear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 th Gear When should you start being more competitive and drive more traffic to your website? NOW

5 th Gear: Reporting, Site Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use this information to make your website better!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 th Gear

Overdrive! Tools that allow you to review (or spy on!) your competition: www.Compete.com www.Quantcast.com www.Spyfu.com

Summary ,[object Object],[object Object],[object Object],[object Object]

Helpful Resources Paid Search Advertising The Adventures of PPC Hero www.ppchero.com Search Engine Optimization SEOMoz www.seomoz.org Website Design Basics Designs from Scratch www.webdesignfromscratch.com General Website Marketing/Development Search Engine Land www.searchengineland.com

Want to do more, faster? ,[object Object],[object Object],[object Object],[object Object]

Thank you! Joseph Kerschbaum [email_address] www.HanapinMarketing.com 812.330.3134

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5 Ways You Can Use Your Website to Speed Past Your Competitors

1. 5 Ways You Can Use Your Website to Speed Past Your Competitors Bloomington Business Expo - April 17, 2008

3. Why You Should Use Your Website To Speed Past Your Competitors

4. Who Loves ?

5. What Are the Stats? Percentage of Americans using the internet on a daily basis: 1995: 9% 2000: 57% 2005: 74% 2007: 79% In 2007 that is 178 million daily users in the US.* *Harris Interactive Case Study: Nov. 2007 **PEW Internet & American Life Study: April, 2006 45% of users say the internet helped them make a big decision in the last 2 years.**

6. What Are the Stats? Online Retail Spending Continues to Increase CNN Money, Jan. 2008

8. What Does This Mean For You?

10. 5 Ways You Can Use Your Website to Speed Past Your Competitors

11. 1 st Gear: Audience 2 nd Gear: Design 3 rd Gear: Navigation 4 th Gear: Marketing 5 th Gear: Site Analysis Let’s Gain Some Speed

12. 1 st Gear: Know Your Audience & Your Site

13. 1 st Gear What are the actionable items that you expect your customers to take on your site? Hold Your Website Accountable What do you expect from your website? How will you convince them to take that desired action?

14. They are impatient. Internet User Behavior They make quick decisions. They scan pages instead of read them. You Have 4 Seconds 1 st Gear

15. 2 nd Gear: Design, Messaging Simplicity Keep it simple stupid. Don’t make me think. Messaging Speak directly to your customer. Use the proper language, terminology. Communication Don’t just decorate! The core function of your site.

16. 3 rd Gear: Usability, Navigation

17.

18. 3 rd Gear Bad Good Your Website

19. 4 th Gear: Attracting Your Audience If you build it, that doesn’t mean they will come.

20. 4 th Gear How To Drive Traffic To Your Website

21.

22. 4 th Gear

23. 4 th Gear When should you start being more competitive and drive more traffic to your website? NOW

24.

25.

26. Overdrive! Tools that allow you to review (or spy on!) your competition: www.Compete.com www.Quantcast.com www.Spyfu.com

27.

28. Helpful Resources Paid Search Advertising The Adventures of PPC Hero www.ppchero.com Search Engine Optimization SEOMoz www.seomoz.org Website Design Basics Designs from Scratch www.webdesignfromscratch.com General Website Marketing/Development Search Engine Land www.searchengineland.com

29.

30. Thank you! Joseph Kerschbaum [email_address] www.HanapinMarketing.com 812.330.3134

Notas do Editor

Introduction: Me, Senior Search Consultant @ Hanapin Hanapin: Web Development & Internet Marketing Firm What a great day for the Expo? I’ll be going out after this. Any particular booth that was your favorite (besides your own)? We are a results driven firm.

5 Ways You Can Use Your Website to Speed Past Your Competitors

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