Presentation for the Webinar "Creating Killer Competitions On Facebook & Pinterest" by We Teach Social

3. Our Courses
• An email tutorial every day
• Homework -reviewed and marked by us
• Personalised tips and suggestions
• We Teach Social Alumni Facebook group

4. Today
• Amanda on Facebook Competitions
• Lorna on Pinterest Competitions
• Your questions

5. Facebook Competitions

6. Benefits
• Increase reach
• Increase interaction
• Generate qualified leads - generate email list
• Increase page likes

7. The Rules
• You CAN’T run a competition via your personal
timeline
• You CAN’T ask people to share something on
their personal timeline as part of a contest.
• You CAN’T ask people to tag someone in a
post that doesn’t depict them
• You must include a disclaimer releasing
Facebook from the contest

8. The Consequences
• Facebook may remove your post
• Facebook may take your page down
• Your posts may be marked as spammy – less
reach in the future

9. What’s Wrong?

10. What’s Wrong?

12. Since The Rule
Changes You Can…
• Ask people to like or comment to enter
• Ask people to upload a photo either in the
comments or to your page
• Don’t need to run contest via an app

13. Planning Your
Contest
1. Define your business goal
2. Decide on Timeline or app based contest
3. Promote your contest
4. Choose winner

14. Poll
What Is your business Goal?
o Brand awareness – Page post reach
o More page Likes
o Lead generation
o More post interaction

15. Timeline Contests
• Advantages
o Brand awareness – post reach
o Interaction
• Disadvantages
o Short term benefit
o Can’t guarantee likes

22. App Based Contest
• Advantages
o Get qualified leads
o Get more Page Likes with fan gating
o Promote sharing
• Disadvantages
o Complex to set up
o Higher barrier to entry
o Some budget required

29. Host Contest
Offsite
• Advantages
o Drive traffic to website
o Avoid any issues with Facebook
• Disadvantages
o Higher barrier to entry
o No Facebook benefit

33. Poll
What sort of contest will you run?
o Timeline
o App based
o Offsite contest

34. Promote Contest
• In run up to contest
o Ask for input
o Tell people you will be launching it and when
o Countdown

35. Promote Contest
• Seed it
o Email newsletter
o Facebook ads
o Share on Twitter / Pinterest / Blog

36. Promote Contest
• During Contest
o Different styles of posts
o Use strong images
o Share multiple times
o Use Facebook ads

41. Choosing A Winner
• Shoot a video
• Share a photo
• Use an app

44. Use An App
• ShortStack (paid app)
• Woobox
• Facebook Karma

45. Facebook Competitions Course

46. You Will Learn
• Plan your contest
• Create effective timeline and app based
contests
• Choose a competition style
• Choose a prize
• Promote your contest
• Choose a winner
• Measure your results

47. Pinterest Contests

48. Ethos of Pinterest

49. Beauty / Useful

50. Beauty / Useful

51. Beauty / Useful

52. Poll
Have you ever entered a Pinterest Contest?
o Yes
o No
o No but I’d love to

53. Why A Pinterest
Contest?
• Grow Your Followers
• Expand Your Reach
• Increase your Email Subscribers
• Grow Traffic to Website
• Increase Sales

54. Rules – DON’T
• You CANNOT stipulate the number of pins
• You CANNOT tell them where to pin from
• DO NOT call it a ‘pin it to win it’ contest
• You CANNOT suggest Pinterest sponsors or
endorses you or the contest
• You CANNOT say that votes, comments, likes or
follows represent an entry
• DO NOT ask people to repin your contest rules
pin

55. Consequences
• Legal action! E.g. http://bit.ly/1meI3Hw
• Less entries
• Your reputation is tarnished
• Pinterest may take action in the future

56. DO
• Remember the Pinterest ethos of sharing
beautiful / striking / useful images
• Reward quality over quantity
• Explain how the winner will be judged – be
transparent
• Easy and clear instructions
• Make it fun

57. What’s Wrong?

58. What’s Wrong?

59. What’s Good

60. What’s Good

61. What’s Wrong?

62. What’s Wrong?

63. How Not To
Choose A Winner

64. How Not To
Choose A Winner

65. What’s Good?

66. What’s Good?

67. What’s Wrong?

68. What’s Wrong?

69. BHG Contest

70. Reward Creativity

71. Clear Rules in T&C

72. •Clear Instructions
•No stipulation on number of
pins
•Hashtag
•Asking them to follow
•Could also state how winner
will be chosen
•Link to full T&C

73. Tips
• Creation of boards – ask them to declare the
board is part of a contest
• Clear Guidelines on a website page
• Reference one of your boards as a guide
• State how winner will be chosen
• Prize – make it high value or aspirational
• Share the contest on other platforms

74. What Makes A
Good Contest?
• Fun
• Enjoyable
• A Prize that people want to win
• Clear guidelines
• One that achieves your goals e.g. more
subscribers, more followers, increased sales

75. Pinterest Advanced
Course Content
• Improving Your Pins
• More Traffic to Website & More Sales
• How To Analyse Your Analytics
• Pinterest Tools
• Pinterest Contests
• Rich Pins & Place Boards
• Pinterest Strategy

76. Exclusive
Discount Code
WTS50
Offer ends 9th May
http://weteachsocial.com/index.php/category/courses/

77. Get In Touch
• www.weteachsocial.com
• www.facebook.com/weteachsocial
• www.twitter.com/weteachsocial