Facebook for Business
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A course created for Carlow Kilkenny Skillnet
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Facebook for Business
- 3. Decided on a basic strategy for your page
- 4. Set up a competition within Facebook guidelines
- 5. Used Google Alerts / Reader to find content for your page
- 7. 250million users log in in any 24 hour period
- 8. 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010Facebook –2010
- 10. 50% of the entire Irish population, over the age of 15 years, use Facebook
- 11. 1.865,000 Irish Facebook accounts
- 12. That average Irish person spends 4hours 10 minutes on Facebook per monthSource Neworld Associates: http://bit.ly/l8Amhx
- 13. The Basics
- 14. Change your profile picture Hover your mouse over the ‘?’ and click on ‘Change Picture’
- 15. Change your profile picture Click on ‘Browse’ to upload a picture from your hard drive. Max size of image is 200px X 600px
- 17. How to post status updates, Links, and Photos
- 18. How to post questions
- 19. How to post photos
- 20. How to post links Copy the full web address from the address bar in the web browser. Click ‘Link’ on Facebook Paste link in to box Choose a thumbnail Tell people why you are sharing it
- 21. How to get people to like your page: 1. Suggest to friends While logged in as yourself Click Suggest to friends on the right hand side of your page Click on each friend you want to invite Click ‘send recommendations’
- 22. How to get people to like your page: 2. Upload your mailing list Save your mailing list in Excel as a csv file (comma separated value) Click edit page on top right hand side Choose ‘Marketing’ from the left hand sidebar menu Click ‘Tell fans’ Click ‘send reccomendations’
- 23. How to get people to like your page: 3. Add a Like box or buttons to your website or blog
- 24. How to get people to like your page: 4. Insentivise it!
- 25. Discount codes
- 26. How to get people to like your page: 5. Run a contest
- 28. How to get people to like your page: 6. Provide great content
- 29. How to get people to like your page – Great content
- 31. Using Facebook as a business
- 32. Tag Other Pages
- 33. How to populate your page - Planning What is your page about? What do you want to be known for? What’s your story? Who is your target market? What else are they interested in?
- 36. How to run a contest
- 37. How to run a contest
- 38. How to populate your page – Finding content
- 39. How to populate your page – Finding content
- 40. How to populate your page – Handy applications Notes – blog using Facebook Slideshare – Share presentations like this one Promotions – Run contests within the Facebook rules (premium) RSS Graffiti – Import YouTube and Blog Feeds Twitter – Allow Facebook to update Twitter Pagemodo– Create a custom landing page
- 42. Measure your success Facebook Insights Count comments and Likes Bit.ly – how many click throughs
- 43. Facebook etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments
- 44. If you get stuck: Email me:wave@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides:http://bit.ly/ckfacebook