Presentation given at Webinale 2010 in Berlin talking about how webpunk will democratise web concepts and service production in the same way social media has done for content.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Web punk mystery of web design is fading given
1. The Mystery of
Web Design is Fading
#webpunk 1
maanantaina 31. toukokuuta 2010
2. ERECTORSET
#webpunk 2
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3. "Punk rock was rock and roll by people
who didn't have very much skills as
musicians but still felt the need to express
themselves through music.”
John Holmstrom,
founder of Punk magazine
#webpunk 3
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4. Punk Rock >
mainstream music
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5. Punk Today
#webpunk 5
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6. Where is the
punk spirit
on the web?
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8. "Punk rock was an idea
and when people ask me what I do,
I try to make ideas happen -
ideas that could change life ”
Malcolm McLaren
punk > ideas
#webpunk 8
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9. Web Punk is an idea
Web Punk is web design by people who
are not rock-star coders but still feel the
need to express their creativity online.
#webpunk 9
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10. Reactions #webpunk 10
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11. Punk’s independent spirits spurred a DIY revolution,
encouraging us to reject authority and hierarchy, advocating
that we can and should produce as much as we consume.…
There is a misconception that all changes we are experiencing
as a society are the result of new technologies… the changes
are profoundly cultural.’
Matt Mason, The Pirate’s Dilemma
punk > mindset
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12. “Tell me about picking up the guitar....”
“Actually, it was three
months before we did our
first gig.”
Steve Jones
The Sex Pistols
interviewed by Jerry McCulley in 2008 for Gibson Lifestyle
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31. Why are we
inefficient?
“Instead of learning from each other,
we repeat the mistakes of others”
Christian Heilmann
Yahoo! Developer Evangelist
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32. Why are we
inefficient?
“hey, this is exactly what we’ve been doing all
along! Let’s avoid asking ourselves hard
questions and let’s not change the way we work.”
Brian Marick, Writer on Agile Development
commenting on how people react when they read about Agile
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33. Why are we
inefficient?
#webpunk 29
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34. We still work the
same way now as
when the WWW
first appeared
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35. Collaborative joy
Remixing
Remastering
Co-creation
#webpunk 31
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36. >
a"alto webi!n
un?ive a?lebe
rs!ity rli"n
“Rebrandable brand”
Aalto University - energy from play
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37. New news!
#webpunk 33
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38. We’re not a newspaper -
we’re a content#webpunk
distribution platform
34
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39. Retweet is the ultimate content remixer
140 chars is todays 2 min punk song
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40. Democratisation of
Content has been
driven by social media
#webpunk 36
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41. Democratisation of
Concepts and Services
will be driven
by the next wave
#webpunk 37
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42. Where does HammerKit fit
into the picture?
We are part of the next wave
#webpunk 38
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43. Online and collaborative
Design Freedom
Open and Extensible
Real-time
NoHTML
#webpunk 39
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44. Collaborate and Reuse parts or
share with peers Component get them easily
Store
Common
production Account Service Design new
system Manager Designer services faster
“Do not build your own login system. We have Facebook
Connect, we have Google we have Twitter - all of which
already give you a social graph”
Christian Heilmann
Yahoo! Developer Evangelist
#webpunk 40
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45. Collective
Improvisation
biz + des + tech
“this platform is a great opportunity for business, design and
technology students to work together on application development”
Nina Hellman
Course Leader, Industrial Design
Metropolia, Helsinki
#webpunk 41
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46. Do it once
Do it well
craft > industry
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47. THE HP GARAGE
Is this still valid? #webpunk 43
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48. Our value chain
Raw
Material + Craftsman
= niche/luxury
Industrialisation
=
Parts
Parts
Parts
Parts + Process
mass market
everyday
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49. ⅘ issue
#webpunk 45
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52. Solving ⅘
Mass-market approach:
> Lower costs
> Simplify assembly
> Speed up production
> REAL PAINKILLERS
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53. In summary
we need more punk spirit
>collaborative joy
>collective improvision
>new ways of working as well as
new standards
#webpunk 49
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54. The web is
17 years old
> age of rebellion
#webpunk 50
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55. to b ea
twants
I
thanks
Mark Sorsa-Leslie
mark@hammerkit.com
#webpunk
www.hammerkit.com
maanantaina 31. toukokuuta 2010
56. to b ea
twants
I
thanks
Mark Sorsa-Leslie
mark@hammerkit.com
#webpunk
www.hammerkit.com
maanantaina 31. toukokuuta 2010