Learn from Social Media dynamo Lucy Perry (CEO of Hamlin Fistula Ethiopia (Australia). Learn how to wrangle the Facebook algorithm for the best results on a teeny weeny budget. Learn how to create engaging content (and why engagement is the key), build your likes and convert likers to customers. In this fast-paced session, learn everything businesses need to know about Facebook and how to make it one of your most successful communication tools.

1. Facebook for Business
Turning likes into customers
LUCY PERRY
@LucyPerryCEO
@HeadOfficeHub | facebook.com/headofficehub

2. Cracking the Facebook code
for maximum likes
Understand Edgerank
@HeadOfficeHub | facebook.com/headofficehub

3. whatisedgerank.com
@HeadOfficeHub | facebook.com/headofficehub

4. Cracking the Facebook code
for maximum likes
Understand Edgerank
Understand your market
Understand that you will get sucked
into the game of Facebook
@HeadOfficeHub | facebook.com/headofficehub

5. @HeadOfficeHub | facebook.com/headofficehub

6. The rules of engagement
Content is King but engagement is
Queen and she rules the house
@MariSmith
@HeadOfficeHub | facebook.com/headofficehub

7. The rules of engagement
Like, comment and share
SHARE WINS EVERY TIME!
@HeadOfficeHub | facebook.com/headofficehub

8. The rules of engagement
PEOPLE WILL SHARE YOUR CONTENT
IF IT MAKES THEM LOOK GOOD
TO THEIR NEWS FEED
@HeadOfficeHub | facebook.com/headofficehub

13. Just do it
Post daily at least
Post at your peak traffic times – 9am
Don’t ignore weekends and evenings
Vary length
Experiment with post types
Consider a calendar/schedule
@HeadOfficeHub | facebook.com/headofficehub

14. @HeadOfficeHub | facebook.com/headofficehub

15. Turning likes into customers
ENGAGE
BUILD A COMMUNITY
PROMOTE WITH CARE
SEAL THE DEAL
@HeadOfficeHub | facebook.com/headofficehub

16. ENGAGE
Part content, part curation
Be consistent
Use humour
Be brave
#toomanyhashtagsareannoying
@HeadOfficeHub | facebook.com/headofficehub

17. BUILD A COMMUNITY
Never dump and run
Respond within 30 mins
Never delegate your voice
Give behind the scenes access
Do not feed the trolls
Topical relevance is gold
@HeadOfficeHub | facebook.com/headofficehub

19. PROMOTE WITH CARE
Don’t ask too often
When ads are as engaging
as social content, you win
Boosted posts vs paid ads
@HeadOfficeHub | facebook.com/headofficehub

21. SEAL THE DEAL
Use other social media platforms
Back up with a great website and
customer support
Make purchasing dead easy
@HeadOfficeHub | facebook.com/headofficehub

23. MEASURE
ROI is your new best friend
Most important metrics:
Traffic to website
SEO – social proof in SERPS
Conversion rates
Donations
@HeadOfficeHub | facebook.com/headofficehub

25. LET’S STAY CONNECTED!
Lucy Perry
lucy.perry@hamlin.org.au
@LucyPerryCEO
Facebook.com/DrCatherineHamlin
@HeadOfficeHub | facebook.com/headofficehub