MarketSource leads in Puerto Rico.

1. FACE to FACE
EYE to EYE
High-Performance Sales and Marketing Champions
Consumer Electronics Industry

2. We Have the Deep
Experience to Reach
and Influence the CE
Customer Across the
Entire Sales Channel

3. Meet MarketSource
MarketSource is the nation’s premier integrated sales and marketing services organization. Our
high-performance, relationship-based approach is powerful and entirely focused on delivering
the world-class results our customers demand.
Our services augment your current capabilities and are tailored to meet your specific needs. By
providing greater experience and flexibility as well as some of the cost benefits often associated
with outsourcing, this unique hybrid approach allows you to focus on your core competencies,
creating the highest value in return.
We have an unusually high level of customer retention, which speaks volumes about our
approach and processes, not to mention the fact that our business model and culture are
inherently focused on motivating and rewarding people as well as meeting our clients’ ROI
goals.
As part of the Allegis Group, a $5 billion human capital services and solutions organization,
MarketSource is built on the peerless ability to identify, deploy and manage the very best sales
and marketing talent.

4. High-Performance Culture
WITH EVERY SALE, MORE THAN MONEY WORKING WITH MARKETSOURCE Trainers and educators to help your sales staff
CHANGES HANDS and/or channel partners better understand
When MarketSource is part of your Sales your customers and sell more effectively.
MarketSource understands the importance and Marketing team, you gain access to the
of maintaining a brand’s presence throughout expertise to design customized strategies Channel-oriented sales teams who generate
the entire purchase cycle, especially during and programs. Our capabilities and services more qualified leads and partner more
the sales experience. With the marketplace span the complete range within the Sales & effectively to improve everyone’s bottom line.
more crowded than ever, a brand’s impression Marketing spectrum. Our highly experienced
has never been more critical. That’s why we team of talent consists of: Inside sales experts who allow you to ramp
view our job as two-pronged: increasing sales up quickly and scale your market coverage
and advancing what your brand represents. Strategists and consultants with the ability to to proactively touch more customers than
identify and understand your marketplace outside sales reps.
When it comes to large-scale sales and dynamics in order to design highly effective
marketing needs, we’re the clear-cut leader programs. Field sales experts who aggressively connect
in North America. We design and deploy with customers, resellers and partners to build
fully integrated sales and marketing programs Sales managers and leaders who possess the strong business relationships on your behalf
that include sophisticated analytics and ROI adept skills to motivate sales organizations and as part of your team.
metrics. and deliver the results you demand.
Even though our driving passion is delivering Brand advocates visiting more than 20,000
measurable success for our clients, what retail locations around the world.
makes MarketSource truly different is our
results-oriented culture.
RELATIONSHIPS AND RESULTS: THE
MARKETSOURCE CULTURE
Our deep commitment to delivering results
establishes a foundation for satisfaction.
Our track record of success is proof of our
high-performance standards. We develop
and nurture our high performance culture by
embracing trust, integrity, honesty, respect,
and personal responsibility.
When we promise to immerse ourselves in
your business in order to tailor our programs
to your specific needs, you know we mean it.
Face to Face. Eye to Eye. Only in this way
can a branded sales interaction deliver a true
and lasting promise.

5. Why We’re Different
WE HAVE THE ABILITY TO PERFORM AND
DELIVER MEASURABLE RESULTS
At the core, our integrated sales and Market Analytics
marketing offering is unlike any other. Built & Field Research
as a dynamic model that connects sales,
marketing and marketplace analytics, our
integrated approach is designed to deliver
meaningful results.
As indicated in Figure 1, this offering is
consultative in nature and has been designed
as a real-time responsive system. It is flexible Client Needs
and continuously adjusts the elements of (ROI Metrics)
the program toward the goal of greater
cost effectiveness and specific ROI metrics,
including sales improvement.
Marketing Sales
WE UNDERSTAND BRAND Services Services
Unlike other providers, we know that to
Figure 1
properly represent your brand we need
to embody everything it stands for, from talent and a full range of services to deliver WE INVEST IN POWERFUL PROPRIETARY
its functional and emotional benefits to results and set brands apart from competitors. TOOLS AND PROCESSES TO SUPPORT OUR
its personality and positioning in the EXPERTS
marketplace. It is no surprise that the WE ARE MULTI-CHANNEL EXPERTS AND
traditional toolbox for building brands has SPECIALIZE WHERE YOU NEED IT MOST Our Successful Placement Process™ (a
changed significantly over the past decade. recruitment methodology), MarketPro™ (a
Our approach harnesses extensive experience sales-training program) and PartnerLogix™
Big brands no longer can rely on multi-
across specific vertical markets as well as (our performance and market analytics
million dollar advertising campaigns. Instead,
distinct routes-to-market. technology platform), a proprietary launch
we are living in an environment where the
consumer is actively participating in the process that provides best practices and
promotion of your brand. The internet has unparalleled speed-to-market are all put to
changed the marketing world forever and work on your behalf.
those brands that understand how to develop
integrated sales and marketing programs will
prevail. We know that to properly
WE’RE COMMITTED
represent your brand we need to
Our approach cultivates experts who are
passionate about employing the very best
embody everything it represents.

6. Consumer Electronics
WINNING IN THE CONSUMER ELECTRONICS • Reduction in consumer product lifecycle requirements. Sample engagements include:
MARKETPLACE • Increased distribution complexity • Sales optimization program design and
implementation
The nature of the consumer electronics As a leading provider of branded integrated • Conducting product demonstrations at
industry requires a specific approach that uses sales and marketing, we can help you adapt special events
CE-experienced personnel to deploy effective to the challenges facing your industry. And • Conducting sales and advocacy training
marketing and sales programs. MarketSource as high-performance sales champions, we • Maintaining displays/merchandising
has deep experience in reaching and are not only driven by your success – we are • Staffing and re-training personnel
influencing the CE customer across the passionate about it.
entire sales channel.
In addition, our Face to Face, Eye to Eye
Our expertise keeps pace with the ever- orientation allows us to play a critical role
changing CE marketplace, putting us in a during a key moment of truth for CE
position to aggressively adapt to new trends consumers: the last three feet of sales.
and shifting dynamics. We are continually
honing effective ways to stay ahead of specific CE EXPERIENCE OVERVIEW
CE challenges such as:
MarketSource has a proprietary approach
• Digital convergence
that we tailor to each client’s specific
• The proliferation of software

7. Our Services
SELECTED CLIENTS SERVICES
SALES SERVICES MARKET ANALYTICS,
RESEARCH & INSIGHT
• Sales Channel Development
• Sales Coverage Modeling • Brand Health Measures
• Field Sales Teams • Consumer Field Research
• Inside Sales • Sales Channel Research
• Customer Sales Centers • Mystery Shopping
• Channel Management & Partner • Real-Time Sales Analysis
Acquisition • Integrated Programs Analysis
• Sales Process Support • Instant New Product Launch
Metrics
MARKETING SERVICES • Retail Operations Audits
• Brand Strategy • Return Analysis and Reduction
• Integrated Marketing Communications Programs
Program Development & Delivery
• Product Launches
A Best Buy Preferred Provider • Channel Marketing Planning &
Delivery
• Field Marketing
• Experiential Program Design and
Implementation
• Events and Promotion Services
• Demo Day Services
• Relationship Development and
Brand Advocacy Services
• Training
• Merchandising
• POP/POS Program Development &
Fulfillment

8. Consumer Electronics Industry
UNITED STATES CANADA
11700 Great Oaks Way, Suite 500 350 Burnhamthorpe Rd. West, Suite 800
Alpharetta, Georgia 30022 Mississauga, Ontario L5B 3J1
P 800.675.6685 P 866.280.0425
P 770.674.5000 P 905.283.1360
Printed on recycled paper
F 770.674.5077
info@marketsource.com
www.marketsource.com Summer 2008, Version 1