This was from a 1-hour lunch & learn session given Jan 2014 by myself to an audience consisting mostly of technical field personnel (titles like solution architect, pre-sales engineer, professional services engineer). The hook is that when working with deploying and maintaining complex software with many text configuration files (like Splunk), or when working in very small teams on "casual" software development or just hacking some scripts together, it's very beneficial to have a source code management tool in place. I chose git, and highlighted the sorts of features that this tool provides to those who ARE NOT developers.