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What's a Web Strategy and Why Do I Need One?
Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"
Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag
Strategy without tactics is the slowest route to victory.  Tactics without strategy is the noise before defeat. ~ Sun Tzu
Strategy Vs. Tactics
What Makes a Strategy? Goals Measurement Tactics Adjustment
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object]
Tactics - Tools of the Trade ,[object Object],[object Object],[object Object]
Web Design and Development ,[object Object],[object Object]
Organic Search Marketing ,[object Object],[object Object]
Paid Search Marketing ,[object Object],[object Object]
Connecting with People ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adjustment - Tuning Up ,[object Object],http://www.flickr.com/photos/16230215@N08/2837128711/
Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It
Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What's a Web Strategy and Why Do I Need One?