Social Media for Nonbelievers
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If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
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Social Media for Nonbelievers
- 1. Social Media for Non-believers Hall Web Services
- 2. Who We Are Hall Web Services www.hallme.com @Hall_Web • 10+ Years in Business Who We Are Amanda O'Brien VP of Marketing amanda@hallme.com @amanda_pants
- 3. Ask Questions! • Use GoToWebinar “Ask a Question” • Twitter with @hall_web
- 4. What We Will Discuss • Why Social Media is a Necessary Evil • Basics of Social Media • 10 Things You Can Do to Not Fall Off the Map
- 5. What is Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
- 6. What is User Generated Content?
- 7. Why you should care This is how your customers are communicating
- 8. Research Buying • People are looking BEFORE they buy • Give them something to find • Corporate transparency • Customers preview products and SELLERS • We value the opinions of others when we buy • Ability to converse with hundreds before we make a decision
- 9. 1. Fear 2. Lack of knowledge 3. Time constraints Why you aren't using Social Media
- 10. Your Hand is Being Forced – News and real time results show up higher in search rankings – Conversations are happening online, with or without you – 47% say social media sites influence their decision to purchase specific companies services & brands http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf – 75% in Reuters survey trust companies on Twitter more http://www.reuters.com/article/idUSTRE65L6C320100623
- 11. Benefits of Social Networking • Corporate Transparency • Build Trust with Customers • Generate Inbound Links • Reputation Management • Promote your blog and website • Inexpensive – just takes time • Build relationships before purchasing point • Be a part of the conversation that is already going on • Extend your events, seminars, webcasts, conventions
- 12. 10 Simple Things to Stay on the Map
- 13. 1. Social Media isn't going away Photo credit: http://www.flickr.com/photos/matthamm/2945559128/
- 14. 2. Companies are more social
- 15. 3. Social Media is a communications tool Photo credit: http://www.flickr.com/photos/yarnivore/3827484983/
- 16. 4. Listen Search.twitter.com | LinkedIn Groups and Answers | Google Alerts
- 17. 5. Talk to your customers Where are they? Photo credit: http://www.flickr.com/photos/scoobay/224565711/
- 18. 6. What are your competitors doing? Are they seeing any success?
- 19. 7. Create Policies Before, not After • What your company will and will not do online • What your staff can and cannot do online • What the public can and cannot do with your content • Part of existing communications policy
- 21. 9. Keep it on the table
- 22. 10. Set goals and measure them • Reach (numbers) • Inbound Links • Online sales • Tracking codes • Brand monitoring • Align tools with goals
- 24. http://www.slideshare.net/bdionline/bdi-91609-b2b-social-communications-case-studies-conference-deloitte Case Studies Deloitte International Accounting and Consulting Organization • Recruiting pipeline • LinkedIn • Twitter • Facebook • Wiki • Internal online community • Deloitte Film Festival on YouTube
- 25. Case Studies NetQoS Blog demonstrating thought leadership in the IT space. • First page of Digg • Picked up by traditional media outlets • Twitter • RSS • Share features
- 26. Re-cap Photo credit: http://www.flickr.com/photos/regenia/2405530632/ • Social Media is just conversations online • Your customers are creating content about: – Products – Services – Sellers – Everything • People are researching online • Social Media isn't going away • The internet is becoming more social • Don't get left behind. Different levels of engagement
- 27. Learn More! • Web Vision Blog - http://www.hallme.com/blog • Webinars – http://www.hallme.com/webinars • Follow Hall on Twitter - @Hall_Web • Call us! 1-877-425-5932 (HALL-WEB) Case studies and content: http://delicious.com/chrisbrogan eBook on Policies: http://davefleet.com/downloads/social-media-policies-ebook.pdf Ebook 10 Steps to Social Media Success: http://www.hallme.com/sage-social-media-success.php Business.twitter.com for help, resources and case studies
Notas do Editor
- it is an easy route to content and knowledge break down barriers and provide interactions conduit for online communication whether that is used for good or bad This is how people are getting their news Consumers already get it. Brands are trying to figure it out.
- Focus on People first and tools second For companies that already have a record of being responsive to customers this whole social media exercise is only a natural extension of something they are already doing.
- Social media is not a business model. Just like television, or radio, or newspapers aren’t in and of themselves business models. Social media is a medium, just like those other things. CEOs care about improving shareholder value and return on investment
- Policies provide structure Protect you and your brand and sets boundaries What you as a company will and will not do online What your employees can and cannot do online What members of the public can and cannot do on company properties Empowers employees by letting them know what they can and cannot do