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SEO, Analytics, and Online PR: Strategies for Better Blogging

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In this intermediate level blogging webinar, we discussed some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.

Aperfeiçoamento pessoal
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Audience, Analytics, and Online PR: Strategies for Better Blogging
Who We Are Amanda O’Brien VP of Marketing [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
About You: What You'll Learn: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You've Got a Blog, Now What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo credit: http://www.flickr.com/photos/will-lion/2958508813/sizes/o/
Know Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/peterjlambert/97671748 /
Corporate Voice ,[object Object],[object Object],[object Object],[object Object]
Policies Make them BEFORE you have a problem! ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Negative Comments Photo credit: http://www.flickr.com/photos/freebird4/2341322084/
Input/Output ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/sabeth718/3745495331/
Creating Your Editorial Calendar A what? ,[object Object],[object Object],[object Object],[object Object]
Blogs and SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Blogging, the Turtle Beats the Hare Blogging is a marathon not a sprint.
Measure: Feedburner ,[object Object],[object Object],[object Object]
Measure: Google Analytics ,[object Object],[object Object],[object Object],[object Object]
PR: Getting Your Blog Heard! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The tools:
[object Object],[object Object],[object Object],[object Object],Why Content Gets Shared
[object Object],[object Object],[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/seandreilinger/439462046/ It's About Them, Not You
3 Ways to reach out to other bloggers to help market your content ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/amit-agarwal/856769331/
In It For the Long Haul ,[object Object],[object Object],[object Object],[object Object],[object Object]
Re-cap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/iamthebestartist/128004712/
Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions?

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ingrediendts needed in preparing dessert and sweet sauces
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