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Optimizing for Local
      Search
Optimizing for
       Be Found

 Local Search
      Getting Found
Who We Are
       Hall Internet Marketing
               Portland, Maine
     In Business over 13 Years

               Katie Conroy
                 SEO Analyst
      Local Search Specialist
         katie@hallme.com
Got Questions?
• Use GoToWebinar “Ask a Question”

• Email me katie@hallme.com
When You Leave, You
    Will Know…
• What is Local Search/ Why is it Important?

• What Local Search Impacts

• Local Search Ranking Factors

• Where to Begin?
Why is Local Search/
Local SEO Important?
What is a “Local Search”?
Geo Modified Keywords
   “Explicit Search”
      • “Pizza in Boston”




                            Ham Pizza :
                            Dogwood
                            Cafe
Implied Local Search
  “Implicit Search”
                    • “Pizza Place”




        Ernesto’s Pizza-
        Boston MA
BOSTON FOR A DAY!
Googling: Local Search
Where to Start to Help
     My Business?
• Major Search Engines
  o Google
  o Yahoo
  o Bing
Local Search Dashboards
• Google+ Local



• Bing Business Portal



• Yahoo Local Listings
Google+ Local
Bing Business Center
Yahoo Local Listings
What Does Local Search
      Impact?
•   SERPs
•   Website Traffic
•   Online Reputation
•   Mobile Search
•   Social Media
Impacting SERPs
Yum!
Dissecting a SERP
Impacting Website Traffic
Website Traffic Metrics
Impacting Online
  Reputation
Impacting Mobile Users
Impacting Social Media
What Does Local Search
  Impact (Review!)
•   SERPs
•   Website Traffic
•   Online Reputation
•   Mobile Search
•   Social Media
Local Search Ranking
           Factors
•   Physical Address in City of Search
•   Proper Category Associations
•   Proximity of Address to Centroid
•   Domain Authority of Website
•   Quantity & Quality of Citations
•   Reviews
•   NAPs
Physical Address in City
       of Search
Proper Category
  Associations
Proximity of Address to
      Centroid
Domain Authority of
     Website
Quantity & Quality of
     Citations
Reviews
NAPs
• Name of Business

• Address (Not a P.O. Box)

• Phone Number (Local)
Local Search-
Boston Adventure: Over
What We Covered
•   What is Local Search/ Why is it Important?
•   What Local Search Impacts
•   Local Search Ranking Factors
•   Where to Begin?
Questions???
Learn More!
• Twitter: @hall_web

• Blog- www.hallme.com/blog/

• Webinars- www.hallme.com/webinars

  o 10/2-- What are Businesses Supposed to do with Google+?
  o 11/27– Advanced Tactics in Local Search

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Getting Found and Optimizing for Local Search

Notas do Editor

  1. -
  2. Any search performed by a person with intent on performing an action upon it, in their local communityExplicitvs Implicit Search TermsFor Brick and Mortar Businesses as well as service area structured businesses
  3. Nail Salon in BuxtonHardware store in Gary, Indiana
  4. Car WashCoffee ShopMovie Theatre
  5. The first thing we will need when we get there is a place to stayBREAD AND BREAKFAST IN BOSTON
  6. Photos, Location Information, Categories, Hours of Operation, Reviews
  7. Photos, Payment information, Reviews by Yelp, Hours of Operation
  8. Contact Information, Hours of Operation, Categories, Reviews
  9. We are Hungry- Pizza in Boston1 Organic Listing7 Pack for Local Search
  10. Half Way Through!
  11. Local Searches on Mobile Devices are Growing HUGE– So far 3.45 Billion Local Searches
  12. -Google+ Local-Linking in Local Search Dashboards to Facebook and Twitter Accounts-Social Media acts as authority linking for your local business/ local search profiles
  13. Want to rank Higher? Here are the basics