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Measuring and Tracking Your Social Media Efforts

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The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.

Aperfeiçoamento pessoalTecnologiaNegócios
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Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
Who We Are Amanda O'Brien VP Marketing [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Got Questions? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Your Social Media Success depends... ,[object Object],[object Object],[object Object],[object Object],No one size fits all here! Photo credit: http://www.flickr.com/photos/jeffhester/2434283985/
 
 
 
Why Measure Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/ppdigital/2327029777/sizes/l/
Where to start? ,[object Object],[object Object],[object Object],“ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popularity – Reach - Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy to Engage ,[object Object],[object Object],[object Object]
Conversion ,[object Object],[object Object],[object Object],[object Object]
Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire
Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
Paid Measurement Tools ,[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants KD Paine: http://kdpaine.blogs.com/ Brian Solis - Engage

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Measuring and Tracking Your Social Media Efforts

  • 1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
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  • 17. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
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  • 19. Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
  • 20. 5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
  • 21. Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
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