In this "roll up the sleeves" webinar, we go behind the scenes to learn how search engines index and organize the web and show why the principles of SEO we discuss in other webinars actually work based on the activities of search engines. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.

1. Advanced SEO: How Search Works Hall Web Services

2. It Starts With the Internet.

3. How Web Pages Work Gimme! Okay!

4. How Search Changes Things “ gold fish” “ gold fish” -- I think I've heard of that before! Would one of these help? Let me see...

5. Here come... Spiders! I'm not as scary as I look...

6. Links Are Important I got my work cut out for me...

7. How Does It Rank?

8. Relevance What's on your site (content) Popularity What people say about you (links)‏ Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

9. The Big Picture You are here

10. You don't need to be #1 for everything. You need to be #1 for what matters.

13. Speed Bumps and Road Blocks Argh! Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

17. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Describe what you are Be unique Follow the rules Link and link alike Get professional help Don't panic! mm...