Addison Whitney is a leading provider of clinical, communications, and commercialization solutions to the pharmaceutical and life sciences industry. It offers services such as trademark development, market research, visual branding including logo design, and brand strategy. Addison Whitney has a large client list of major pharmaceutical companies as well as emerging and medium-sized clients. It has developed trademarks and brand names for many pharmaceutical products and provided visual identity design for several drug brands.

1. Addison Whitney®
Healthcare Group
Addison Whitney, LLC
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
tel 704.347.5700
fax 704.347.5703
email@addisonwhitney.com
www.addisonwhitneyhealthcare.com
New York San Francisco Munich Charlotte Tokyo (coming soon)

2. An inVentiv health Company
The leading provider of customized
clinical, communications and commercialization solutions
to the pharmaceutical and life sciences industry.
New York San Francisco Munich Charlotte Tokyo (coming soon)

3. Addison Whitney Capabilities
Verbal Branding
Trademark Development
INN/USAN (Generic) Development
Global Trademark Prescreening
(Legal & Regulatory)
Global Linguistic Evaluation
Market Research
Medication Error Prevention Analysis
(MEPA) & Brand Preference Testing
FDA & EMEA Name Submission
Documents
Visual Branding
Logo Design & Validation
Marketing Collateral Development
Standards Program Development
Brand Strategy
Product Positioning & Messaging
Brand Equity Assessments
New York San Francisco Munich Charlotte Tokyo (coming soon)

4. Large Pharma Client List
New York San Francisco Munich Charlotte Tokyo (coming soon)

5. Emerging and Medium-Sized Client List
Accera Bavarian Nordic Dey LP ID Biomedical
Advancis Pharma Bellus Health Dr. Reddy's Ilypsa
Alexza Pharma Berlex Labs Dynavax
y ImaRx Thera
Alimera Sciences BioBDx Elixir Pharma Impax Labs
Altana BDSI Endo Pharma Insmed
Amarin bioMerieux Eyetech Intercell AG
Ambrilia
A b ili BioMS Medical
Bi MS M di l Ferring Pharma
F i Ph Javelin Ph
J li Pharma
Biopharma Cadence FoldRx Pharma Kosan
Amicus Thera Celgene Gentiae Kythera
Anesiva Cell Therapeutics Gentium Labopharm
AnorMED Chester Valley Gilead Sciences LEV Pharma
Antisoma CoMentis GPC Biotech Lifecycle
Arca Biopharma CSL Behring Graceway Pharma MannKind
Array Biopharma
A Bi h Curalogic Horizon Thera Meda Pharma
ASCEND Thera Cypress Bioscience Human Genome Medarex
Banner Pharmcaps Dainippon Sumitomo Icoria Mentor
Barr Labs
New York San Francisco Munich Charlotte Tokyo (coming soon)

6. Emerging and Medium-Sized Client List
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Merz Pharma Pharmacopeia ReVance Thera Theratechnologies
MicroDose Tech Pharmasset Salix Pharma Titan Pharma
Middlebrook Pharmavite SANGART ToleRx
Mitsubishi Pharma Pharmaxis Santarus Topigen
Myogen Pharmion Savient Trigen, Ltd
Nanogen Point Therapeutics Sciele Valeritas, Inc
Nektar
Nk Prestwick Ph
P i k Pharma Sequella
S ll Vicuron
Vi
NeuNorginem Procyon BioPharma Sigma-Tau Vion Pharm
NeurogesX Promius Pharma Sonus Pharma ViroPharma
NicOx Protalix Strativa Pharma Xanodyne
Novacea Protemix Corp Stryker Biotech Xcel Pharma
Oscient Pharma Purdue Pharma Supernus YM Biosciences
Ovos Natural Health QRx Pharma Syndax Pharma ZARS Pharma
Panacos Pharma Reckitt Benckiser Synta Pharma Zogenix
Peplin Limited Regeneron Targanta
New York San Francisco Munich Charlotte Tokyo (coming soon)

7. Select Brand Assignments
New York San Francisco Munich Charlotte Tokyo (coming soon)

8. Select Brand Assignments
New York San Francisco Munich Charlotte Tokyo (coming soon)

9. Select Brand Assignments
New York San Francisco Munich Charlotte Tokyo (coming soon)

10. Select USAN/INN Assignments
afimoxifene bevirimat dimeglumine
canfosfamide hydrochloride eprodisate disodium
dirucotide acetate migalastat hydrochloride
entinostat pegloticase
ingenol mebutate tigapotide triflutate
elesclomol tramiprosate
p
ezatiostat hydrochloride varlitinib
otelixizumab
New York San Francisco Munich Charlotte Tokyo (coming soon)

11. Select Visual Brand Assignments
New York San Francisco Munich Charlotte Tokyo (coming soon)

12. Select Visual Brand Assignments
New York San Francisco Munich Charlotte Tokyo (coming soon)

13. Contact us
To learn more about Addison Whitney or to arrange a time to
discuss your upcoming branding initiatives please contact:
Jonathan Hall
Account Manager, Healthcare Group
g p
Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
Tel.
Tel (704) 347 5700 ext 75723
347-5700 ext.
Fax (704) 347.5703
jhall@addisonwhitney.com
www.addisonwhitneyhealthcare.com
New York San Francisco Munich Charlotte Tokyo (coming soon)