2. What is this all about?
Audience Survey
Social Media 2011
Creating a Social Media Plan
A Word about Privacy
3. Audience Survey:
Who has a website?
Who has a blog on website?
Who uses Facebook?
Who has a Facebook Page for biz?
Who uses Yelp?
Who has verified their Yelp listing?
4. Social Media in 2011
Facebook Dominates
Mobile is just as important as Full Website
Encompases entire Biz Strategy
Privacy Concerns are growing
Search Gets more Social
5. Facebook Dominates
500 Million users in 2010
600 Million users in 2011
source - Fiserv
6. Mobile Internet Use Growing
21% of customers research services from their smartphones
62% of consumers use smartphone to search for store
location or directions
Half of US population will have a smartphone by end of
2011
source - ClickZ
7. SM encompasses entire Biz Strategy
Marketing and PR (Naturally)
Recruiting
Customer Service
Sales
8. Privacy Concerns are Growing
Be Transparent and Use Full Disclosure
Use Closed Email Lists and Groups for Specific Information
Use Strong Passwords
9. Search continues to get more Social
Google already has Live search
Facebook accounted for 2% of all searches in 2010
Google Places Showing in Organic Results
Yelp gets 11 Million Visits a Month
10. Social Media Strategy
POST*
People
Objectives
Strategy
Technology
* - thank you Forrester's Groundswell
11. Social Media Strategy: People
Where are your Customers Online?
What are your customers behaviors online?
What social info or people do your customers rely on?
What is your customers social influence? Who trusts them?
How do your customers use social technologies in the context of
your products?
14. Social Media Strategy: People
Where are your Customers Online?
64% of Twitter’s users are aged 35 or older.
61% of Facebooks’s users are aged 35 or
older.
29. Social Media Strategy: Objectives
Listening
We have Two Ears and One Mouth...
Listen for your brand and competitors
Industry Keywords
What are reviewers saying?
30. Social Media Strategy: Objectives
Talking
Conversation, not shouting
Don't be the salesguy at the cocktail party
Videos and Pictures
Engage in Social Networks
Join the Blogosphere
Create a Community
31. Social Media Strategy: Objectives
Energizing
Turn your best customers into salespeople
Encourage reviews
Incentivize with offers and prizes
33. Social Media Strategy: Objectives
Embracing
Letting your customers help improve your business
34. Social Media Strategy: Strategy
How do you want relationships with your customers to change?
Do you want customers to help carry messages to others in your
market?
Do you want them to become more engaged with your company?
35. Social Media Strategy: Strategy
How do you want relationships with your customers to change?
Expect changes to happen
Expect them to be what you did NOT expect
36. Social Media Strategy: Strategy
Do you want customers to help carry messages to others in your
market?
Incentives
Discounts
Prizes
37. Social Media Strategy: Strategy
Do you want them to become more engaged with your company?
Reviews
Suggestions
Events
Testimonials
38. Social Media Strategy: Technology
What applications should you build?
Facebook accounts are free but cost time and effort to do well
Create a Budget
Start with your website since you own that content
Facebook and Yelp are prime for child care
Video on Youtube
Creating a Custom Social Network
39. A Word about Privacy
People are Concerned
There are contradictions
Be open and transparent
Focus on the Parents
Add Terms and Conditions to Website
40. Who was that?
Roger Williams
Director of Marketing
Phoenix Synergy
rwilliams@phoenixsynergy.com
www.phoenixsynergy.com
Twitter: @halfacat