1. S E C T I O N F O U R Section IV Title Page Executive Summary Table of Contents Introduction Situation Analysis Marketing Planning Marketing Objectives Target Markets Marketing Mix Implementing the Plan The Authors menu Marketing Plan Outline Marketing Management J. Paul Peter James H. Donnelly, Jr . 7 th Edition SECTION IV McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

12. menu The Authors J. Paul Peter, Ph.D. University of Wisconsin – Madison James H. Donnelly, Jr., Ph.D. University of Kentucky – Lexington  Click image to go to author’s web site  Click on the book to go to the book site PowerPoint design by Lance Fuhrer, MBA PowerPoint content by Larry Fuhrer, MBA, MBA Keller Graduate School of Management of DeVry University Marketing Management 7 th Edition – McGraw-Hill  Click image to go to author’s web site Section IV Title Page Executive Summary Table of Contents Introduction Situation Analysis Marketing Planning Marketing Objectives Target Markets Marketing Mix Implementing the Plan The Authors SECTION IV