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How to leverage B2B social networking with standard users seattle 2010

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How to Leverage B2B Social media to Standards Users in the Digital Age Presentation to 13th IFAN International conference Challenges of the Future Haim Oren, Global Chief Marketing Officer - TBK consult October 12 th , 2010
Some facts about Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The proliferation of social media
[object Object],[object Object],[object Object],[object Object]
Social media is changing B2B marketing communications for good… ,[object Object],[object Object],[object Object],[object Object]
Social media is becoming a marketing standard ,[object Object],[object Object],[object Object],[object Object]
Social media is becoming a B2B marketing standard-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media as a marketing communications standard ,[object Object],[object Object],[object Object],[object Object]
Social media represents a paradigm shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The top influencers on B2B decision making
B2B social networking is now a part of the marketing mix
Spending levels on B2B Social Networking ,[object Object],[object Object],[object Object],[object Object]
The realized impact of social media on business ,[object Object],[object Object],[object Object],[object Object]
A review of Effective Social media tools ,[object Object],[object Object],[object Object]
Typical weaknesses of B2B websites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of a gated community approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Social media strategy-the Hub
Turn your corporate website into a hub-The Natural Geographic case Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging
Social Network in action Complianceonline.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Compliance Online courses ,[object Object]
Compliance online Best Practices database
Complianceonline.com deliverables ,[object Object],[object Object],[object Object],[object Object]
Complianceonline.com marketing metrics… ,[object Object],[object Object],[object Object],[object Object]
Intel communities ,[object Object]
Dell Social media marketing
Dell Social media marketing
Online video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Video benefits to B2B marketers ,[object Object],[object Object],[object Object],[object Object],[object Object]
IBM use of online video ,[object Object],[object Object]
IBM use of social media
IBM use of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ISO
HP ‘You Tube’ enterprise TV
Virtual events ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why virtual events make sense in the current economy? ,[object Object],[object Object],[object Object],[object Object]
Virtual events benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual events metrics ,[object Object],[object Object],[object Object],[object Object]
Cisco Live Virtual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco Live Virtual
Cisco Live Virtual
Cisco use of social media
Cisco use of social media ,[object Object]
Cisco use of social media
Cisco use of social media
Cisco Live Virtual
Concluding remarks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You. ,[object Object],[object Object],[object Object],[object Object]

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