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Presentation ABN AMRO on user conference of Q-go on november 8 2007 by Martijn van Keulen
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ABN AMRO on Q-go
1.
Power to the
customer! What else is new? Martijn van Keulen Head Content & Design ABN AMRO NL
2.
This presentation is
not about …
3.
This presentation is
(still) about …
4.
5.
6.
Old
7.
New
8.
9.
Q-go on abnamro.nl
= Klik
10.
Match questions
11.
Answer
12.
Cross sell/Cross service
13.
Contextual bannering
14.
Real FAQ’s
15.
16.
17.
18.
19.
20.
Top 10 populair
questions
21.
Populair questions Inloggen
(2577 gevraagd) waarom kan ik niet inloggen? ik kan niet inloggen kan niet inloggen Waarom kan ik niet inloggen zoals gewoonlijk waarom is internet bankieren nu ineens zo sloom
22.
800x600…
23.
vs. 1024x768….
24.
25.
26.
27.
28.
29.
30.
A: 1600
ATM
31.
32.
A: Ask Jeeves
(now ask.com)
33.
34.
A: Andruw Jones
35.
36.
A: Feyenoord
37.
38.
A: 561
Bank shop s
39.
40.
A: I couldn’t
find it…
41.
Q: How many
NL Internet banking contracts?
42.
43.