Developing Social Media Content
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Presentation for COMS632 class.
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Developing Social Media Content
- 1. Developing Social Media Content Jessica Hagman COMS 632 August 04, 2012
- 3. Objectives Draft a basic social media content plan
- 4. Objectives Generate Facebook, Twitter & YouTube content ideas for an organization
- 5. Objectives Identify strategies for monitoring stakeholder sentiment via social media
- 6. Oops.
- 8. Why Social Media? Connect with stakeholders accomplish organizational goals
- 9. Facebook Twitter Website or blog YouTube
- 10. Twitter
- 11. Facebook
- 12. YouTube
- 13. Share | Listen | Engage
- 14. Share | Listen | Engage
- 15. ―I‘m suggesting that if you can‘t imagine anyone linking to your coverage — if you can‘t imagine anyone saying ―this was new,‖ ―this is good,‖ ―this was valuable,‖ ―go here for more,‖ ―I didn‘t know this,‖ or ―you should know this‖ — then chances are, it‘s not worth saying and in the link economy it won‘t get audience, and so it‘s not worth making.‖ Jarvis, 2008
- 16. Unless you are already famous, you will need other people to mention you in order to gain followers. Give them a reason to.
- 17. ―Trust agents have established themselves as being non-sales- oriented, non-high-pressure marketers. Instead they are digital natives using the Web to be genuine and humanize their business.‖ Smith & Brogan, 2010
- 19. Content Ideas for Your Organization
- 20. Lists
- 21. answer questions
- 22. how-tos
- 23. in the news
- 25. Share | Listen | Engage
- 26. ―The concept of listening, on the other hand, invokes the more dynamic process of online attention, and suggests that it is an embedded part of networked engagement – a necessary corollary to having a ‗voice‘.‖ Crawford, 2009
- 27. Google Alerts
- 28. Twitter Search
- 29. 3 rd Party Tools
- 32. Share | Listen | Engage
- 34. Information Community Action
- 35. Information Community Action
- 36. Although nonprofit organizations have become more interactive in their use of Twitter as opposed to their websites alone, we found Twitter is still used by many nonprofit organizations as an extension of information-heavy websites. These organizations are missing the bigger picture of its uses as a community-building and mobilizational tool. Lovejoy & Saxton, 2012
- 37. Mention and Be Mentioned
- 38. ―So, how do you get retweeted and mentioned? Primarily by retweeting and responding to others.‖ Mansfield, 2012
- 39. Your Turn
- 40. Bibliography Facebook. (2012). Key facts. Retrieved from http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Jarvis, J. (2008). The journalism of filling space and time. Retrieved from http://buzzmachine.com/2008/11/04/the-journalism-of-filling-space-and- time/ Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17, 337–353. doi:10.1111/j.1083-6101.2012.01576.x Mansfield, H. (2012). Social media for social good a how-to guide for : nonprofits. New York: McGraw-Hill. YouTube. (2012). Press statistics. Retrieved from http://www.youtube.com/t/press_statistics/
Notas do Editor
- <?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/multiple_choice_polls/NzQ4NDIxODA4"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>How often do you visit a social networking site? </title></poll>
- Begin with an anecdote about the value of social media, or a relevant statistic.
- <?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/multiple_choice_polls/MTQ3NTk3Njg4Mg"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>On a scale of 1-5 (5 being the most effective), how would you rate this as an effective use of social media for an organization? </title></poll>
- Using social media is not an end in and of itself.
- All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
- All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
- All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
- All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
- The three major components of effective social media content
- When he started the @KingJames account, he had 25,000 followers within an hour of a fellow NBA star mentioning the new profile. http://mashable.com/2010/07/06/lebron-james-twitter/
- Trust agents
- Wine Library TV provides video reviews of wine for people who don’t know much about wine. Inconspicuous link to the wine for sale at the Wine Library website. Trusted information first, selling wine second. http://www.flickr.com/photos/67499195@N00/1139662917/
- http://www.flickr.com/photos/x-ray_delta_one/3886469710/Example: Top 100 videos checked out from Alden Library
- Example: Chad’s business videos1A Auto
- http://www.flickr.com/photos/x-ray_delta_one/6890070339/Example: Chad’s business videos
- http://www.flickr.com/photos/laurabot_/7462610468/Also holidays, yearly events. Speak like a pirate day.
- <?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/free_text_polls/MTE5MTk5Mzk0MA"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>If you were charged with making a video for @JavaJunkies, what would it be about? </title></poll>
- In order for someone to have a voice – i.e. your stakeholders – online, someone has to listen.
- Will catch YouTube videos, blog posts
- Search the website or 3rd party tools
- Hoot Suite, Sprout Social, Shoutlet, Radian 6. Pay = more tools good for larger organizations.
- http://www.flickr.com/photos/highersights/6231641551/sizes/l/
- Poll Everywhere question > What search terms would you use if you were the manager of a local coffee shop and wanted to find out what people thought about it and the coffee options in your area. Potential answers: grocery, groceries, produce, name of grocery store <?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/free_text_polls/NjQ1NjM0ODI5"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>What search terms would you use to find people talking about your coffee shop? </title></poll>
- Information = broadcast ; community = engaging with other users ; action = encouraging followers to take some sort of action
- Content should be more balanced.
- Content should be more balanced.
- Example = @ohiou grad student curated WWII fashion collection. Link to other people.