1. Monetizing Mobile Inventory in
Indonesia
October 2010

2. TODAY’S DISCUSSION
1. INMOBI OVERVIEW
2. CREATIVES – HOW DOES IT LOOK?
3. THE MOBILE OPPORTUNITY IN INDONESIA
4. WHAT DO WE OFFER?
5. WHY INMOBI?

4. INMOBI OVERVIEW
A BRIEF HISTORY

5. T H E I N M O B I S TO RY
THE WORLD’S MOBILE AD ESTABLISHED GLOBAL
NETWORK MOBILE PLAYER
Funded by Kleiner Over 20.3 Billion
Perkins Caufield & Byers impressions monthly in
and Sherpalo Ventures. 115 countries.
150 EMPLOYEES PROVIDES WE’VE SEEN THE PRESENT
LOCAL SUPPORT
San Francisco, Mobile is the ONLY
Singapore, London, screen in emerging
Japan, India, markets. We started
South Africa there and are here now.
M O B I L E E X P E R T I S E M AT T E R S

6. R A P I D G L O B A L E X PA N S I O N
MONTHLY IMPRESSIONS
JANUARY 09- 420 MILLION
TODAY-
20.3 BILLION
ACTIVE ADVERTISERS
JANUARY 09- 60
TODAY-
500
PUBLISHER PARTNERS
JANUARY 09- 500
TODAY-
5,000
OFFICES
JANUARY 09- 3
TODAY-
6
COUNTRIES
JANUARY 09- 8
TODAY-
115

7. 20.3 BILLION IMPRESSIONS MONTHLY
1.8 BILLION
IMPRESSIONS
3.2 BILLION
IMPRESSIONS
514 MILLION
IMPRESSIONS 11.5 BILLION
IMPRESSIONS
2.8 BILLION
IMPRESSIONS

8. A SELECTION OF PARTNERS
PLUS DOZENS OF TIER ONE APPS

9. Creatives
Rich, Interactive, Engaging

10. WE ARE A BROAD SMART PLATFORM
REGION SMART PHONE IMPRESSIONS
NORTH AMERICA 1.6 BILLION
EUROPE 750 MILLION
ASIA PACIFIC 1.5 BILLION
AFRICA 400 MILLION
GLOBAL 4.25 BILLION

11. SMARTPHONE AD SIZES
300x50 pixels 300x50 pixels
MMA Standard Unit
• 25k size max
• File Format: GIF, JPG, PNG
• Animated GIF
300x250 pixels
• 125k size max
• File Format: GIF, JPG, PNG
• Animated GIF 300x250 pixels
IAB Standard Unit
Text Ads
• 40 characters long

12. iPad Formats
4 Standard IAB Sizes
• 75k size
• Javascript 300x250 pixels
• File Format: GIF, JPG, PNG IAB Standard Unit
• Animated GIF
160x600
pixels
IAB
Standard
Unit
468x60 pixels
IAB Standard Unit
728x90 pixels
IAB Standard Unit
10/17/2010 12

13. Creative Formats
In Banner Search
Local Search
Expandable
Video
Full Screen

14. SMARTPHONE CALLS TO ACTION
Call to Action Text Ad Graphical Ad
Click to Landing Page Yes Yes
App Downloads Yes Yes
Lead Generation Yes Yes
Store Locator Yes Yes
Click to Call Yes Yes
Video Play Yes Yes
Click to SMS Yes Yes
Click to Search Yes Yes

15. Innovative calls to Action
Landing Page
Download
Video
Download Coupon
Lead

16. The Opportunity
Indonesia InMobi Key Stats

17. Indonesia Reach
> Over 4 Billion Ads

18. Indonesia Reach
Nokia / Symbian dominance

19. Indonesia Reach
Nokia Nokia Nokia..

20. oUR oFFER
Maximizing Mobile Monetization
20

21. A FREE SDK TO
I N M O B I A D VA N T A G E S
BROAD GLOBAL
REACH
PERFORMANCE
TECHNOLOGY
A N A LY T I C S &
MEASUREMENT
ALL WITH AN ETHOS OF SUPPORT & PARTNERSHIP

22. Te c h n o l o g y D i f f e r e n t i a t i o n
700M IMPRESSIONS DAILY
8,000 AD REQUESTS PER SECOND
20 MILLISECOND AD RESPONSE TIME
1 MILLION + CLICKS PER DAY
300 GB DATA PER DAY
10 TB DATA PER MONTH
185M USERS REACHED
PER MONTH
ZERO DOWNTIME SINCE LAUNCH
&
24/7 OPERATIONAL ANALYTICS
FEW COMPANIES GLOBALLY CAN MANAGE THIS SCALE AND COMPLEXITY

23. INSTALL THE SDK AND …
24/7 real-time access to our reporting interface.
Get a quick view
of the
performance
Track ad
spend vs
10/17/2010 clicks for each 23
day

24. Why InMobi?
The Competitive Advantage

25. THE MOBILE REVOLUTION FOR ADVERTISERS
USER UNDERSTANDING WILL DRIVE EXPONENTIAL GROWTH; 2X THE TOTAL OF PAST
15 YEARS
$160 6000
User Understanding
$140 Sources:
1. Morgan Stanley State of Mobile Nov 2009 5000
2. InMobi Estimates May 2010
Internet Ad Revenue ($ billion)
$120
Number of Users (MMs)
4000
$100
$80 3000
$60 Intent
2000
$40
Destination 1000
$20
$0 0
1995 2005 2009 2015
Internet Ad Revenue No. of Internet Users

26. PERSPECTIVE ON OUR GLOBAL REACH
SOME OF THE BEST COMPANIES OF INTERNET ERA REACHED ABOUT 40-
50 MILLION USERS IN ABOUT 20Q; FB REDEFINED THAT!
User Reach (MM)

27. MUST BUY GLOBAL REACH
IN JUST 9QS, INMOBI’S OBTAINED THE
SAME REACH FACEBOOK ACHIEVED IN 20
User Reach (MM)

28. Key Differentiators
Advanced analytics capability
with best-in-class reports
Better response times and
scale
Better monetization across all
device platforms
Dedicated regional team for
every geography
Media independence and
complete publisher support

29. THE ONE-STOP SHOP TO OVER 185 MILLION USERS GLOBALLY
THE CUSTOMER DISCOVERY MOBILE AD NETWORK WITH
20.3 BILLION AD IMPRESSIONS PER MONTH
SHOBHIT.SHUKLA@INMOBI.COM
EMMANUEL.ALLIX@INMOBI.COM