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Social Marketing the Hadassah Way
- 1. Using New Media Tools to Engage New Audiences
- 4. Hadassah’s Website + New Media = Digital Marketing
- 5. Popular Social Networking Sites
- 7. “ Nearly 50% of members are now over age 35” Facebook
- 8. According to Inside Facebook - “women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than %175 since September 2008”
- 12. What is available on www.Facebook.com/Hadassah.org?
- 14. 2010 Convention Event - Attending List
- 15. 2010 Convention Event - Comments
- 17. Facebook Photos Albums Screenshot
- 19. Facebook/Hadassah List of Fans
- 22. How to become Fan/Like of Hadassah?
- 23. Make sure you are logged in to your Facebook account www.Facebook.com/Hadassah.org
- 24. In the upper left hand corner of the Hadassah Facebook Page, just beneath the Hadassah logo, you’ll find a button labeled “Suggest to Friends.”
- 25. When you click the button, a box with pictures of all of your Facebook friends will pop up in the center of the screen
- 26. Click on your friends’ pictures to select them.
- 29. Monthly & Yearly Strategy June
- 30. Monthly & Yearly Strategy July
- 36. Hadassah.org and Social Networks…
- 39. AddThis
Editor's Notes
- Agenda & Goals
- Some data
- Hadassah’s Web-site + New Media = Digital Marketing
- A few Examples
- A few Examples
- Nearly 50% of Facebook members are now over age 35
- Nancy’s profile on Facebook
- Hadassah’s page on Facebook
- Hadassah Search on Facebook. We need to provide more “official” content to help the users push it through their friends.
- What is a lead?
- Members of our cause
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- 2010 Convention Event - Attending List
- What is a lead?
- Members of our cause
- Members of our cause
- Members of our cause
- Members of our cause
- Members of our cause
- Melissa Zales Koller
- Monthly Plan
- Monthly Plan
- Ways to Empower our Message
- The END