This is a presentation by Malcolm Coles on SEO techniques. Probably one of the best and most down to earth ones I've seen.

1. SOME SEO BASICS Malcolm Coles, 1/9/2010

2. WHY SEO IS IMPORTANT

3. Why SEO matters

4. What SEO isn’t http://powazek.com/posts/2090

5. What SEO isn’t

6. What SEO isn’t

7. What SEO isn’t

9. Why SEO matters Source: http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/ Based on some data AOL accidentally released two years ago.

10. Why SEO matters http://research.microsoft.com/~ryenw/papers/ClarkeSIGIR2007.pdf

11. What search results look like

12. Anatomy of a search page

13. An individual result You can control this You can control this You can control this

14. How you’re doing

15. How do you look in Google?

16. How do you look in Google?

17. How does Google see your site?

19. I’m so pretty …

20. WHAT YOU NEED TO THINK ABOUT ON YOUR SITE

21. Html titles

23. Celebrity Big Brother

24. Set them!

27. Think about what people search for

28. Meta descriptions

32. Images

34. Google can’t understand images

35. Don’t be naughty …

36. URLs

38. … not as Google does Google’s SEO report card

40. Redirect broken URLs

41. Internal linking

42. What words do you link with?

43. How important is a page?

44. Content

46. WHAT NOT TO DO

52. OFF SITE

53. Links, links, links

54. Links, links, links

55. Links, links, links X

56. Never mention toolbar pagerank

58. TOOLS YOU CAN USE

59. Two easy Google ones

60. NEARLY THE END