The document discusses how Web 2.0 tools like blogs, social media, and online collaboration platforms can engage new generations of authors, reviewers, and readers in academic publishing. It provides an overview of 2collab, an example of an online collaboration tool that allows researchers to share content privately or publicly, connect through profiles, and integrate with databases like Scopus and ScienceDirect. A survey found over 50% of researchers see Web 2.0 playing a key role in shaping researcher workflows within 5 years. The discussion considers how tools like 2collab, blogs, photo sharing, and social networks can promote journals, assist with peer review, help authors promote their work, and create discussions around articles.

1. Engaging a New Generation of Authors, Reviewers & Readers through Web 2.0 Boston Editors’ Conference – April 25, 2009 Michael C. Habib, M.S.L.S. Product Manager, 2collab [email_address]

5. Current use of Web 2.0 The faculty of tomorrow (researchers currently aged 25-44, published 1-10 articles) are already embracing Web 2.0 as part of how they consume and share scientific and technical information Source : (2collab) Social Media survey - May 2008 - 1,824 respondents

6. Current use of Web 2.0 Source : (2collab) Social Media survey - May 2008 - 1,824 respondents The faculty of tomorrow (researchers currently aged 25-44, published 1-10 articles) are already embracing Web 2.0 as part of how they consume and share scientific and technical information

7. Impact in the next 5 years? In 5 years, over 50% of all respondents see Web 2.0 playing a key role in shaping nearly all aspects of researcher workflow Source : (2collab) Social Media survey - May 2008 - 1,824 respondents

10. Rate, Discuss & Share in ScienceDirect

11. Rate, Discuss & Share in ScienceDirect

12. Rate, Discuss & Share in ScienceDirect

13. Integrated with Scopus & ScienceDirect Promote Scopus citation count of an article from ScienceDirect

14. Integrated with Scopus & ScienceDirect Promote Scopus citation count of an article from ScienceDirect

15. Integrated with Scopus & ScienceDirect Promote Scopus citation count of an article from ScienceDirect

16. Groups for Authors, Editorial Board, etc.

17. Public Author or Editorial Board Profiles Generates a profiles from one’s Scopus Author Profile