SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
What Meta Robots Tags are for?
META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

It is a piece of code in the <head>
section of your webpage.

META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

It is a piece of code in the <head>
section of your webpage.

It’s a simple code that gives you the
power to decide what pages you want
to hide from search engine
crawlers and what pages you want
them to index and look at.

META ROBOTS
tag
Another function of the meta robots tag is that it tells
search engine crawlers what links to follow and
what links to stop with.
When you have a lot of
links going out of your
website you should know
that you lose some

Google juice.
When you have a lot of
links going out of your
website you should know
that you lose some
Google juice. And as a
result, your PageRank
would lower down.
So what you want to do is to keep that

juice to yourself with some of the links
- and you tell the search engine
crawlers not to follow the links going
out of your site because in doing so,
they will also take some of your Google
juice with them.
If you don’t have a meta robots
tag though, don’t panic.
By default, the search
engine crawlers WILL
index your site and
follow your links.
Let me make it clear that search
engine crawlers following
your links is not bad at all.
Let me make it clear that search
engine crawlers following
your links is not bad at all.

Losing some of your juice won’t

affect your site much in exchange for
getting the attention of other websites
you’re linking out to.
Basically the meta robots tag can be
cracked down to four main functions
for the search engine crawlers:
We’ll take you through those four main
functions
We’ll take you through those four main
functions
We’ll take you through those four main
functions
We’ll take you through those four main
functions

Mais conteúdo relacionado

Destaque

Why We Need Christmas
Why We Need ChristmasWhy We Need Christmas
Why We Need ChristmasSean Si
 
Sitemap (Public)
Sitemap (Public)Sitemap (Public)
Sitemap (Public)Sean Si
 
Assembling Booby Trap Content Audience (Public)
Assembling Booby Trap Content Audience (Public)Assembling Booby Trap Content Audience (Public)
Assembling Booby Trap Content Audience (Public)Sean Si
 
On-Site Factors (Public)
On-Site Factors (Public)On-Site Factors (Public)
On-Site Factors (Public)Sean Si
 
Keyword Density (Public)
Keyword Density (Public)Keyword Density (Public)
Keyword Density (Public)Sean Si
 
Link Worthy Website (Public)
Link Worthy Website (Public)Link Worthy Website (Public)
Link Worthy Website (Public)Sean Si
 
Making the Sale in a Smart Social World
Making the Sale in a Smart Social WorldMaking the Sale in a Smart Social World
Making the Sale in a Smart Social WorldSean Si
 
Competitor Research (Public)
Competitor Research (Public)Competitor Research (Public)
Competitor Research (Public)Sean Si
 
Intro Backlinks and Profile Links Final (Public)
Intro Backlinks and Profile Links Final (Public)Intro Backlinks and Profile Links Final (Public)
Intro Backlinks and Profile Links Final (Public)Sean Si
 
How to Integrate Low Hanging Keywords from the Global Market (Public)
How to Integrate Low Hanging Keywords from the Global Market (Public)How to Integrate Low Hanging Keywords from the Global Market (Public)
How to Integrate Low Hanging Keywords from the Global Market (Public)Sean Si
 

Destaque (10)

Why We Need Christmas
Why We Need ChristmasWhy We Need Christmas
Why We Need Christmas
 
Sitemap (Public)
Sitemap (Public)Sitemap (Public)
Sitemap (Public)
 
Assembling Booby Trap Content Audience (Public)
Assembling Booby Trap Content Audience (Public)Assembling Booby Trap Content Audience (Public)
Assembling Booby Trap Content Audience (Public)
 
On-Site Factors (Public)
On-Site Factors (Public)On-Site Factors (Public)
On-Site Factors (Public)
 
Keyword Density (Public)
Keyword Density (Public)Keyword Density (Public)
Keyword Density (Public)
 
Link Worthy Website (Public)
Link Worthy Website (Public)Link Worthy Website (Public)
Link Worthy Website (Public)
 
Making the Sale in a Smart Social World
Making the Sale in a Smart Social WorldMaking the Sale in a Smart Social World
Making the Sale in a Smart Social World
 
Competitor Research (Public)
Competitor Research (Public)Competitor Research (Public)
Competitor Research (Public)
 
Intro Backlinks and Profile Links Final (Public)
Intro Backlinks and Profile Links Final (Public)Intro Backlinks and Profile Links Final (Public)
Intro Backlinks and Profile Links Final (Public)
 
How to Integrate Low Hanging Keywords from the Global Market (Public)
How to Integrate Low Hanging Keywords from the Global Market (Public)How to Integrate Low Hanging Keywords from the Global Market (Public)
How to Integrate Low Hanging Keywords from the Global Market (Public)
 

Mais de Sean Si

Digital hacks to the lockdown
Digital hacks to the lockdownDigital hacks to the lockdown
Digital hacks to the lockdownSean Si
 
Agile leadership
Agile leadership Agile leadership
Agile leadership Sean Si
 
How to E-A-T SEO
How to E-A-T SEOHow to E-A-T SEO
How to E-A-T SEOSean Si
 
Digital Innovation (Digital vs Traditional Marketing)
Digital Innovation (Digital vs Traditional Marketing)Digital Innovation (Digital vs Traditional Marketing)
Digital Innovation (Digital vs Traditional Marketing)Sean Si
 
Going Beyond the Sale
Going Beyond the SaleGoing Beyond the Sale
Going Beyond the SaleSean Si
 
SEO 101: On-Site Optimization
SEO 101: On-Site OptimizationSEO 101: On-Site Optimization
SEO 101: On-Site OptimizationSean Si
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldSean Si
 
How to get Content Perfectly Optimized for Users and SEO
How to get Content Perfectly Optimized for Users and SEOHow to get Content Perfectly Optimized for Users and SEO
How to get Content Perfectly Optimized for Users and SEOSean Si
 
Competitive On Site Optimization
Competitive On Site OptimizationCompetitive On Site Optimization
Competitive On Site OptimizationSean Si
 
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CROHow to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CROSean Si
 
Creative SEO
Creative SEOCreative SEO
Creative SEOSean Si
 
Big Brand Link Building
Big Brand Link BuildingBig Brand Link Building
Big Brand Link BuildingSean Si
 
The Art to the Start Of: Content Optimisation
The Art to the Start Of: Content OptimisationThe Art to the Start Of: Content Optimisation
The Art to the Start Of: Content OptimisationSean Si
 
The Three Lies About Your Age
The Three Lies About Your AgeThe Three Lies About Your Age
The Three Lies About Your AgeSean Si
 
The Lean Startup
The Lean StartupThe Lean Startup
The Lean StartupSean Si
 
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link OutreachSean Si
 
Is the Journey Right for Me?
Is the Journey Right for Me?Is the Journey Right for Me?
Is the Journey Right for Me?Sean Si
 
The Future of Search Is Niche
The Future of Search Is NicheThe Future of Search Is Niche
The Future of Search Is NicheSean Si
 
Winning with On-Site SEO
Winning with On-Site SEOWinning with On-Site SEO
Winning with On-Site SEOSean Si
 
What's After SEO
What's After SEOWhat's After SEO
What's After SEOSean Si
 

Mais de Sean Si (20)

Digital hacks to the lockdown
Digital hacks to the lockdownDigital hacks to the lockdown
Digital hacks to the lockdown
 
Agile leadership
Agile leadership Agile leadership
Agile leadership
 
How to E-A-T SEO
How to E-A-T SEOHow to E-A-T SEO
How to E-A-T SEO
 
Digital Innovation (Digital vs Traditional Marketing)
Digital Innovation (Digital vs Traditional Marketing)Digital Innovation (Digital vs Traditional Marketing)
Digital Innovation (Digital vs Traditional Marketing)
 
Going Beyond the Sale
Going Beyond the SaleGoing Beyond the Sale
Going Beyond the Sale
 
SEO 101: On-Site Optimization
SEO 101: On-Site OptimizationSEO 101: On-Site Optimization
SEO 101: On-Site Optimization
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
 
How to get Content Perfectly Optimized for Users and SEO
How to get Content Perfectly Optimized for Users and SEOHow to get Content Perfectly Optimized for Users and SEO
How to get Content Perfectly Optimized for Users and SEO
 
Competitive On Site Optimization
Competitive On Site OptimizationCompetitive On Site Optimization
Competitive On Site Optimization
 
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CROHow to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
 
Creative SEO
Creative SEOCreative SEO
Creative SEO
 
Big Brand Link Building
Big Brand Link BuildingBig Brand Link Building
Big Brand Link Building
 
The Art to the Start Of: Content Optimisation
The Art to the Start Of: Content OptimisationThe Art to the Start Of: Content Optimisation
The Art to the Start Of: Content Optimisation
 
The Three Lies About Your Age
The Three Lies About Your AgeThe Three Lies About Your Age
The Three Lies About Your Age
 
The Lean Startup
The Lean StartupThe Lean Startup
The Lean Startup
 
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
 
Is the Journey Right for Me?
Is the Journey Right for Me?Is the Journey Right for Me?
Is the Journey Right for Me?
 
The Future of Search Is Niche
The Future of Search Is NicheThe Future of Search Is Niche
The Future of Search Is Niche
 
Winning with On-Site SEO
Winning with On-Site SEOWinning with On-Site SEO
Winning with On-Site SEO
 
What's After SEO
What's After SEOWhat's After SEO
What's After SEO
 

Último

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 

Último (20)

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 

What Meta Robots Tags Are for (Public)

  • 1. What Meta Robots Tags are for?
  • 3. It is a tag that tells search engines what to follow and what not to follow. META ROBOTS tag
  • 4. It is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. META ROBOTS tag
  • 5. It is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. It’s a simple code that gives you the power to decide what pages you want to hide from search engine crawlers and what pages you want them to index and look at. META ROBOTS tag
  • 6. Another function of the meta robots tag is that it tells search engine crawlers what links to follow and what links to stop with.
  • 7. When you have a lot of links going out of your website you should know that you lose some Google juice.
  • 8. When you have a lot of links going out of your website you should know that you lose some Google juice. And as a result, your PageRank would lower down.
  • 9. So what you want to do is to keep that juice to yourself with some of the links - and you tell the search engine crawlers not to follow the links going out of your site because in doing so, they will also take some of your Google juice with them.
  • 10. If you don’t have a meta robots tag though, don’t panic.
  • 11. By default, the search engine crawlers WILL index your site and follow your links.
  • 12. Let me make it clear that search engine crawlers following your links is not bad at all.
  • 13. Let me make it clear that search engine crawlers following your links is not bad at all. Losing some of your juice won’t affect your site much in exchange for getting the attention of other websites you’re linking out to.
  • 14. Basically the meta robots tag can be cracked down to four main functions for the search engine crawlers:
  • 15. We’ll take you through those four main functions
  • 16. We’ll take you through those four main functions
  • 17. We’ll take you through those four main functions
  • 18. We’ll take you through those four main functions