The document discusses insights from consumer research into body lotion products priced between $5-6. It identifies trends of consumers wanting natural, organic products and more personalized options. Three new body lotion products are proposed: 1) Organic lotion for specific body parts, 2) Lotion for different seasons, and 3) Lotion for different times of day with options for smell or no smell. The target audience is identified as females under 35 years old.

1. CONSUMER
INSIGHTS
OF BODY LOTION
SCHOOL
WORK
(AAU)
MADE
BY
SONNY
SUN

2. • Developing three new$5-6 body lotion products.
• In-store research.
• Video supports :
www.youtube.com/watch?v=4C2ls3gRFRU&feature=relmfu
(Made by Sonny Sun)
SCHOOL
WORK
(AAU)
MADE
BY
SONNY
SUN

3. $5-6 Price Range.
PACKAGING

4. $5-6 Price Range.
PACKAGING
PURE&
WHITE
COLOR

5. $5-6 Price Range.
PACKAGING
SIZE
PURE&
WHITE
BIG
COLOR

6. $5-6 Price Range.
PACKAGING
SIZE SHAPE
PURE&
WHITE
BIG
SOFT&
FEMALE
COLOR

7. $5-6 Price Range.
PACKAGING
SIZE SHAPE Font&
picture
PURE&
WHITE
BIG
SOFT&
FEMALE
CLASSIC&
FRESH
COLOR

8. $5-6 Price Range.
PACKAGING
SIZE SHAPE Font&
picture
PURE&
WHITE
BIG
SOFT&
FEMALE
CLASSIC&
FRESH
COLOR
They want people to think they are pure,
fresh, soft, classic, and female favored.

9. 60%
Moisture &
Softness
$5-6 Price Range.
1

10. 60%
Moisture &
Softness
20%
Freshness
$5-6 Price Range.
1 2

11. 60%
Moisture &
Softness
20%
Vitamins &
Minerals
20%
Freshness
$5-6 Price Range.
1 2 3

12. 60%
Moisture &
Softness
20%
Vitamins &
Minerals
20%
Freshness
$5-6 Price Range.
1 2 3
All these benefits are very general, no
brands offer special and personal
products for consumers.

13. $5-6 Price Range.
Dose everyone put body
lotion all over the body?

14. $5-6 Price Range.
Dose everyone put body
lotion all over the body?
Dose everyone want to use same body
lotion for all seasons ?

15. $5-6 Price Range.
Produce body lotion for
special parts of the body
Produce body lotion for different
seasons.

16. CULTURAL TRENDS IN BODY LOTION
Where The Body Lotion On Category Is Now?
NATURAL

17. EMERGENT TRENDS
CURE-ALL
BEAUTY
TREATMENTS
ORGANIC
Special
personal
VEGETABLES
& FRUITS

18. ORGANIC
$5-6 Price Range.
ORGANIC, SPECIAL
AND PERSONAL
Special
personal

19. TARGET AUNDIENCE
MALE
34%
FEMALE
66%
GENDER
Who
visits
Vaseline.com

20. TARGET AUNDIENCE
MALE
34%
FEMALE
66%
GENDER
Who
visits
Vaseline.com
Older Americans are 47 times richer
than young
According
to
analysis
by
the
Pew
Research
Center.

21. TARGET AUNDIENCE
FEMALE
Under
35 year-
Old.

22. FROM THE VIDEO:

23. FROM THE VIDEO:
ORGANIC

24. FROM THE VIDEO:
ORGANIC
Body
loPon
for
summer.

25. FROM THE VIDEO:
ORGANIC
Body
loPon
for
summer.
Some
people
want
it
to
have
a
smell,
some
people
don’t.

26. FROM THE VIDEO:
ORGANIC
Body
loPon
for
summer.
Most
people
use
body
loPon
aVer
shower.
Some
people
want
it
to
have
a
smell,
some
people
don’t.

27. THREE PRODUCTS
ORGANIC

28. THREE PRODUCTS
ORGANIC
BODY LOTION
FOR PARTS
OF THE BODY
PERSONAL

29. THREE PRODUCTS
ORGANIC
BODY LOTION
FOR PARTS
OF THE BODY
BODY LOTION
FOR
DIFFERENT
SEASONS
PERSONAL SPECIAL

30. THREE PRODUCTS
ORGANIC
BODY LOTION
FOR PARTS
OF THE BODY
BODY LOTION
FOR
DIFFERENT
SEASONS
BODY LOTION
FOR
DIFFERENT
TIMES OF DAY.
PERSONAL PERSONALSPECIAL

31. THREE PRODUCTS
ORGANIC
BODY LOTION
FOR PARTS
OF THE BODY
BODY LOTION
FOR
DIFFERENT
SEASONS
PERSONAL PERSONALSPECIAL
SMELL
NO SMELL
BODY LOTION
FOR
DIFFERENT
TIMES OF DAY.
Body
loPon
aVer
shower.

32. THANK YOU