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The Modern World: Spin Doctors & Ad Hacks

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CT Moore
CT Moore

This document discusses how the rise of the internet and social media has changed public relations, advertising, and how brands communicate with consumers. It notes that people now trust recommendations from other consumers online more than traditional ads. It suggests that brands need to listen to what people say about them online rather than just broadcast messages and that social media marketing, blogging, and engaging with online communities are now important tools and strategies for brands.

CarreirasNegóciosTecnologia
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The Modern World: Spin Doctors & Ad Hacks
Imagine PR or Advertising if TV didn’t exist.
The Internet 2 Kinds of Different
The Multi-Medium ,[object Object],[object Object],[object Object]
Multi Direction Medium
The Social Medium ,[object Object],[object Object],[object Object]
Word of Mouth Then
Word of Mouth Now
The Result… ,[object Object],[object Object],[object Object],[object Object]
"Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
Social Media Marketing Public Relations Advertising Branding
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Training ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework for Everyone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework for Admen ,[object Object],[object Object],[object Object]
Office Hours ,[object Object],[object Object],[object Object],[object Object]

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  1. Imagine what the world of advertising or PR would be like if TV disappeared today. Marketing, PR, advertising… all of those disciplines maximize every available medium, and TV is just one of them…
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