http://mindpersuasion.com/ Words only make up about 7% of our communication. That means there's a lot more going on that you need to understand. Luckily, when you do, you'll have a huge advantage. Learn More: http://mindpersuasion.com/frame-control/

2. One mistake we tend to make is when
we model other people.

3. Since humans have been around,
we've learned much of what we can
do by copying others.

4. When we were young, we copied our
parents and those around us.

5. When we were in school, we learned
by paying attention to social triggers.

6. I remember once in third grade, there
was this brief but intense "yo-yo" fad.

7. At the end of second grade, nobody
had a yo-yo.

8. But by the first couple months of third
grade, EVERYBODY had a yo-yo, and
everybody was trying to outdo each
other with all the different tricks.

9. Since this was WAAAAY before the
internet, the only way we could learn
new tricks was by watching and
copying others. It's not like that they
had a book of yo-yo tricks in the local
library.

10. With yo-yo tricks, what you see is what
you get.

11. You can either do the trick, or you
can't.

12. You have feedback right then and
there that tells you if you are doing it
right or not. (My big trick was "around
the world").

13. It gets pretty complicated, pretty
quickly, when the skills we are
"copying" from others involve human
interaction and communication.

14. In sales, they try to make this as simple
as possible.

15. I've had a couple of face to face, in-
home sales jobs where they wouldn't
let you go out into the field unless you
had a complete, 20 minute
presentation fully memorized.

16. Funny thing was, that even though
everybody was going out and spitting
out the same memorized pitch, some
people sold a lot, some people didn't
sell anything.

17. I'm sure you know that
communication is only about 7%
verbal.

18. The rest of the 93%, all the body
language, facial expressions,
indications of confidence or lack of
confidence, that accounts for the
sales, and the non-sales.

19. So even if you take a perfectly written
script, and memorize it line for line, it
will only take you 7% of the way.

20. (This is one reason why really good
actors get paid so much, they can
"fake" most of that 93% where "bad"
actors can't).

21. How do you get that other 93%?

22. It's all about your inner game.

23. The energy you carry with you, and
subconsciously project everywhere
you go.

24. Funny thing is, when somebody comes
along that is REALLY solid in that 93%,
the words won't really matter much.

25. They just show up, and everybody
knows.

26. The good news is that building up that
"inner game" is pretty easy.

27. You just need to know HOW to
practice, and be willing to spend the 5-
10 minutes a day that will get you
there.

28. mindpersuasion.com/frame-control/