1. Socialize Your Search Strategy with Google +1
Google’s community spin on search is socially shifting online marketing
Dial In: (484) 589-1011
Access Code: 347-461-183
@webmarketing123
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2. Webinar Agenda
Google +1 and How it Works
1 Where you will see +1 and how you can implement it on your site
Implications of +1 on Search
2 How you can measure the potential impact on Paid and Organic Search
How +1 Impacts Social Media & Facebook
3 What can you expect to see in search trends as it links into social media
What are the Key Takeaways
4 Strategize with +1 in your online marketing campaigns
#wm123

3. Webinar Agenda
Google +1 and How it Works
1 Where you will see +1 and how you can implement it on your site
Implications of +1 on Search
2 How you can measure the potential impact on Paid and Organic Search
How +1 Impacts Social Media & Facebook
3 What can you expect to see in search trends as it links into social media
What are the Key Takeaways
4 Strategize with +1 in your online marketing campaigns
#wm123

4. 1 Google +1 and How it Works
What is +1 and how does it affect me?
• In the family of the Facebook “Like” button
o Allows you to display a public “vote” for organic or paid search results that
you think other people in the network should check out
• +1 will give your site a potential boost in ranking
o Think of it as a recommendation point = click or impression for
a Google spider
• +1’s or “thumbs up” can be attributed to a site ONLY if the person is
logged into a Google account.
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5. 1 Google +1 and How it Works
Can everyone see +1’s?
• Only users in the Google network
• Only logged-in Google users
• +1 recommendations will display in places throughout your Google
network in real-time:
o Gmail
o Google Talk
o Google Reader
o Google Buzz
o And more…
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6. 1 Google +1 and How it Works
What happens to my traffic with +1?
• Personalized annotations next to your page result listing in search
can increase:
o Site Visibility
o Targeted advertising Quality Score
o Attraction to your search result description snippet (more compelling)
o The chance & frequency that users will click through to your page
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7. 1 Google +1 and How it Works
How do I add the +1 button to my site and where do I put it?
• Adding the button to your site is easy
o Grab the snippet of code and place it on the pages you want it to appear
o Implementing the code snippet is similar to Facebook’s “Like” button
• Place the button on your page where you think it will be most
effective
o Above the fold
o Near the title of the page
o Close to sharing links
o At the beginning and end of an article or story
**Tracking Tips**
+1 is a public button and provokes a public action. The more +1’s you aggregate, the more
points you receive for a boost in ranking. This occurs because Google spiders are triggered
to crawl your page each time a +1 is made on your site. Therefore, your SEO success has
the potential to substantially rise with the introduction of +1’s!
#wm123

8. Webinar Agenda
Google +1 and How it Works
1 Where you will see +1 and how you can implement it on your site
Implications of +1 on Search
2 How you can measure the potential impact on Paid and Organic Search
How +1 Impacts Social Media & Facebook
3 What can you expect to see in search trends as it links into social media
What are the Key Takeaways
4 Strategize with +1 in your online marketing campaigns
#wm123

9. 2 Implications of +1 on Search
Google says Quality Score will not change
Benefits to Paid Advertisers
- Click-through Rate will potentially increase as your ads accumulate
+1’s and attract the interest of searchers
- As your ads gain popularity (and clicks) this will improve your ad’s
quality score, leading to lower cost per click and higher average rankings
CPC
RANK
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10. 2 Implications of +1 on Search
Statistical learning is part of Google search
• +1’s from friends and contacts can be a useful signal to Google when
determining the relevance of your pages to a user’s query
• Collaborative filtering will now take part in influencing search results
• CTR can increase with ad accumulation and visitor appeal
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11. 2 Implications of +1 on Search
We will most likely see changes in the algorithm
• In an effort to make their returns as useful and relevant to users,
Google has stated that +1 will be a “signal” used in displaying search
results:
“This is just one of many signals Google may use to determine a
page’s relevance and ranking, and we’re constantly tweaking and
improving our algorithm to improve overall search quality. For +1's,
as with any new ranking signal, we'll be starting carefully and
learning how those signals affect search quality.” - Google
• However, by including this human aspect in the ranking algorithm, some
critics think it could be potentially risky. Just because something is “liked”,
doesn’t mean it is relevant to your unique search.
• Current issues to be aware of as Google tests +1:
o Trust
o Difficult to distinguish relevant sources
o Spamming possibilities with +1
o Relevancy
o +1’s won’t necessarily indicate relevant results for your search
#wm123

12. Webinar Agenda
Google +1 and How it Works
1 Where you will see +1 and how you can implement it on your site
Implications of +1 on Search
2 How you can measure the potential impact on Paid and Organic Search
How +1 Impacts Social Media & Facebook
3 What can you expect to see in search trends as it links into social media
What are the Key Takeaways
4 Strategize with +1 in your online marketing campaigns
#wm123

13. 3 How +1 Impacts Social Media & Facebook
Google becomes a player in the social media arena
• Google needs to serve up relevant advertising to searchers/users in
order to drive their revenue (CPC model)
• Google is improving the accuracy of its advertising model
• Google is providing guidance of which ads to serve to which
searcher with +1 data
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14. 3 How +1 Impacts Social Media & Facebook
+1 vs. Like
• Google users need to buy-in to +1 for it to be successful and provide
accurate targeting
• Google needs their user base to actively participate in order to compete
effectively with Facebook
• New user adoption of Google profiles will be key in combating
Facebook’s 600+ million users
#wm123

15. Webinar Agenda
Google +1 and How it Works
1 Where you will see +1 and how you can implement it on your site
Implications of +1 on Search
2 How you can measure the potential impact on Paid and Organic Search
How +1 Impacts Social Media & Facebook
3 What can you expect to see in search trends as it links into social media
What are the Key Takeaways
4 Strategize with +1 in your online marketing campaigns
#wm123

16. 4 What are the Key Takeaways
Know that +1’s are watched closely by Google
Can +1 Be Manipulated?
• No, because your +1’s will only affect those in your Google social circle
and not non-signed in users
• And no, creating 1mm profiles and +1’ing everything will not work, as
Google will be able to quickly spot manipulation and spamming attempts
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17. 4 What are the Key Takeaways
Know how +1 can help you
Learn What +1 Is
• Understand +1’s impact and how you can best utilize it to your
advantage
• If you run PPC campaigns, understand how +1 can help (indirectly) to
improve Quality Score
“The way we measure Quality Score for your ads has
not changed. We continue to use historical AdWords
performance information, clickthrough rate (CTR), and
other signals to calculate your Ad Rank and cost-per-
click (CPC).” - Google
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18. 4 What are the Key Takeaways
Google will provide the recommendations when you want them
• Even though the +1’s are public to the world, Google will look to the
searcher’s social connections to help determine what +1 sources should
be served and are useful to the searcher.
• People in your Gmail
• People in your Gmail/Google Contacts
• People following you in Google Reader and Buzz
• +1’s are working to promote the rise of social SEO
o Integrating your social media efforts with SEO and PPC is proving to be a
beneficial brand awareness strategy in the future
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19. Thank You!

20. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your site
Please contact:
seo@webmarketing123.com
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