This is the version where we cut over to the butterfly and red cover.

1. Enchantment
The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki

2. 1 Achieve Likeability

3. “Pan Am” smile
Zygomatic
major
muscle

4. Duchenne smile
Orbicularis
oculi
muscle

5. Dress
for a tie

6. Under-dressing:
“I don’t
respect you”

7. Over-dressing:
“I am
better
than you”

8. Equal-dressing:
“We’re peers”

9. Shake it
PH = e2 ve2)(d2) cg dr)2
(e2 + ve2 d2 + (cg + dr + {(4<s>2)s
(4<p>2)}2 + (vi + t + te + {(4<c>2 )(4<du>2)}2
p vi te)2 c du
• Eye contact throughout
• Appropriate verbal greeting
• Duchenne smile
• Grip and firm squeeze
• Cool, dry, and moderately smooth hand
• Mid-point position between the two of you
• Medium level of vigor
• Time of handshake no longer than two to three
seconds

10. Default
to
“yes”

11. Achieve
2 Trustworthiness

12. Trust others

13. Gain knowledge
and competence

14. Be a mensch

15. 3 Get Ready

16. Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

17. Make it short, sweet,
and swallowable

18. Conduct a
premortem

19. 4 Launch

20. Tell a story

21. Plant many seeds

22. Illustrate salient points
Miles/ Yearly
vs.
gallon cost
Heating
Degrees vs.
costs
Number of
Gigabytes vs.
songs

23. 5 Overcome

24. Provide social proof
Petrified Forest National Park, Arizona

25. Find a bright spot

26. Enchant all the influencers

27. 6 Endure

28. Don’t use money

29. Invoke reciprocation
Ethiopia

30. Invoke reciprocation

31. Build an ecosystem

32. 7 Use Technology

33. Engage
Fast
Many
Often

34. Provide value
Information
Insights
Assistance

35. Remove the
speed bumps

36. 8 Twitter

37. Spruce up your avatar
o_O

38. Spruce up your profile
Name blah blah
120 2 0
following followers listed
Tweets 0

39. Provide links
http://
http:// http://
http://
http:// http:// http://
http://
http://
http://
http:// http://
http://
http:// http://
http://
http://
http://
http://
http://

40. Make it personal
Name Michelle
Web http://livingwith…
Bio Wife, blogger, office
manager, type 1 diabetic,
trying to conceive our first
child, avoider of debt, lover
of fun! Check out my
diabetes blog linked above.
184 226 11
following followers listed

41. 9 Presentations

42. Customize the
introduction

43. Sell your dream
iPhone isn’t
$188 of parts
plus
AT&T
subscription

44. 10 slides
20
20 minutes
This is 30
30-point font
This is 20
This is 10

45. 10 Email
@

46. Get an introduction

47. “Re: Your book is great!”

48. 5 sentences:
What you want
What your cause is
Who you are
Why the recipient should
help you
What the next step is

49. Enchantment
The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Slides by AnaFxFz.com