How to Perfect Your Personal Marketing

1. Guy Kawasaki Guy@Canva.com How to Perfect Your Personal Marketing Guy Kawasaki Chief Evangelist Canva

2. Perfect your perspective

4. Perfect your avatar

5. Likeable, trustworthy, competent • Face only • Asymmetric • Front lit • Consistent

12. Perfect your covers

13. IIInteresting • Narrative

18. Cover: interesting • Narrative • Optimized size

20. “Every profile is your professional profile.”

21. Perfect your card

22. • Use big fonts—min 10 points • Ensure scan-ability • Include your cell number

25. Add a signature a

28. Perfect your slides

29. • 10 slides • 20 minutes • 30 point font • 16 x 9 • Black background

30. • 10 slides • 20 minutes • 30 point font • 16 x 9 • Black background

33. Perfect your pictures

34. • Shoot horizontal

38. • Shoot horizontal • Light from the front

40. Reverse positions

41. • Shoot horizontal • Light from the front • Crop crap constantly

45. • Shoot horizontal • Light from the front • Crop crap constantly • Optimize dimensions

47. Perfect your posts

48. • Embrace the NPR Model

50. • Embrace the NPR Model • Pass the Reshare Test

52. • Embrace the NPR Model • Pass the Reshare Test • Add graphics

58. • Embrace the NPR Model • Pass the Reshare Test • Add graphics • Upload natively to Facebook

60. Perfect your frequency

61. Twitter

62. Facebook

63. Perfect your pin-ability

70. Perfect your methods

71. • Comments • Link • Question

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