This presentation shows you 5 different tools for an ultimate SEO Dashboard. It is based on an article written in SEOmoz.org. Follow the references in the slide to find the tools

1. Tools for the ultimate
SEO Dashboard
Guy Daher

3. Introduction

4. Introduction
Importance
of Linking

5. Introduction
Importance
of Linking
Google Microsoft
Docs Excel

6. Let me first start by saying that you
don't have to be an engineer to master
the SEO part of a marketing campaign.
In fact, these tools that i m going to be
showing you are there to cover the
"engineer and Programming" part of
SEO. You don't have to worry about
how they are built, just be happy they're
there for you to use :)

7. Let me first start by saying that you
don't have to be an engineer to master
the SEO part of a marketing campaign.
In fact, these tools that i m going to be
showing you are there to cover the
"engineer and Programming" part of
You don’t
SEO. You don't have to worry about
how they are built, just be happy they're
there for you to use :)
have to be an
engineer to
master SEO

8. About Dashboards
W
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T
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9. About Dashboards
How Can You
Measure Success if
You Don’t Know What
Success Looks Like?
W
p
T
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w
m
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b

10. About Dashboards
How Can You
Measure Success if
You Don’t Know What
Success Looks Like?
W
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“ONLY Metrics will tell if something T
w
w
is succesful or not” #gtwlebanon m
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b

11. Tools

12. Tools
Long Tail Keyword Prospecting

13. Tools
Long Tail Keyword Prospecting
Content Strategy Generator

14. Tools
Long Tail Keyword Prospecting
Content Strategy Generator
SEOmoz API

15. Tools
Long Tail Keyword Prospecting
Content Strategy Generator
SEOmoz API
OSE Link Profile

16. Tools
Long Tail Keyword Prospecting
Content Strategy Generator
SEOmoz API
OSE Link Profile
Inbound Link Categorization

17. Long Tail Keyword
Prospecting

18. Long Tail Keyword
Prospecting
Simple and Basic tool to start with

19. Long Tail Keyword
Prospecting
Simple and Basic tool to start with
Good for Brainstorming

20. Long Tail Keyword
Prospecting
Simple and Basic tool to start with
Good for Brainstorming
Linked to Google Suggest

21. Long Tail Keyword
Prospecting
Simple and Basic tool to start with
Good for Brainstorming
Linked to Google Suggest
Question: What is Google Suggest ?

23. DEMO

24. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too

25. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too
All headlines and topics on a keyword search

26. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too
All headlines and topics on a keyword search
Find out what’s growing in popularity relating to your
campaign.

27. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too
All headlines and topics on a keyword search
Find out what’s growing in popularity relating to your
campaign.
Drop a Keyword and watch the magic happen

28. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too
All headlines and topics on a keyword search
Find out what’s growing in popularity relating to your
campaign.
Drop a Keyword and watch the magic happen
Track down Bloggers and editors

29. The sheet will
automagically pull
content Strategy
top news headlines,
tweets, YouTube
videos, Digg and
Reddit results, Topsy
Generator
results, Yahoo!
Answers, Blog Catalog
results, Fark and
mrore articles and
more.
Google insights is
embedded too
All headlines and topics on a keyword search
Find out what’s growing in popularity relating to your
campaign.
Drop a Keyword and watch the magic happen
Track down Bloggers and editors
Question: What is Google Insights?

31. DEMO

32. A Short Story about linking

33. A Short Story about linking
1998: How it began with Larry Page and
Sergey Brin.

34. A Short Story about linking
1998: How it began with Larry Page and
Sergey Brin.
Thirteen years later, links are still a big
part of the algorithm. Links are the thing
that make the difference.

35. importance of Links

36. importance of Links
The Three biggest factors are related to links!

37. importance of Links
The Three biggest factors are related to links!
Links can be thought of votes

38. Internal Links Vs External
External links are
defined as links from
one site to another.
Internal links, defined as links
Internal links are much easier to
that point from one page on
master, since you and your
your site to another, are far
webmaster can control where and
from unimportant. They
when they appear on your site.
provide the user experience
External links are SEO’s biggest
within your website – the
challenge, in that it generally requires
structure that helps your users
the creation of relevant, interesting
easily find what they’re looking
content that those other sites deem
for on your site.
worthy of linking to – and then making
that content visible on the web through
sound SEO tactics.

39. Internal Links Vs External
External links are
defined as links from
one site to another.
Internal links, defined as links
Internal links are much easier to
that point from one page on
master, since you and your
your site to another, are far
webmaster can control where and
from unimportant. They
when they appear on your site.
provide the user experience
External links are SEO’s biggest
within your website – the
challenge, in that it generally requires
structure that helps your users
the creation of relevant, interesting
easily find what they’re looking
content that those other sites deem
for on your site.
worthy of linking to – and then making
that content visible on the web through
sound SEO tactics.

40. Internal Links Vs External
External links are
defined as links from
one site to another.
Internal links, defined as links
Internal links are much easier to
that point from one page on
master, since you and your
your site to another, are far
webmaster can control where and
from unimportant. They
when they appear on your site.
provide the user experience
External links are SEO’s biggest
within your website – the
challenge, in that it generally requires
structure that helps your users
the creation of relevant, interesting
easily find what they’re looking
content that those other sites deem
for on your site.
worthy of linking to – and then making
that content visible on the web through
sound SEO tactics.

41. Internal Links Vs External
External links are
defined as links from
one site to another.
Internal links, defined as links
Internal links are much easier to
that point from one page on
master, since you and your
your site to another, are far
webmaster can control where and
from unimportant. They
when they appear on your site.
provide the user experience
External links are SEO’s biggest
within your website – the
challenge, in that it generally requires
structure that helps your users
the creation of relevant, interesting
easily find what they’re looking
content that those other sites deem
for on your site.
worthy of linking to – and then making
that content visible on the web through
sound SEO tactics.

42. Not all links are made equal or valuable.
So what makes a good link?
Naturally, the reason behind this
is because there are so many
Meaning of the words: If the spam sites out there with which
website that the link is coming you can easily acquire links from.
from is a site that has relevant But since those sites have bad
content or focus with your site reputation and no authority at all,
then that makes the link very you would be forced to think twice
valuable. The more relevant the about getting links from them now
link, the better the value of that that you know that search engines
link is. value a link that comes from a site
with authority and reputation.

43. Not all links are made equal or valuable.
So what makes a good link?
Site relevance, Authority and reputation.
Naturally, the reason behind this
is because there are so many
Meaning of the words: If the spam sites out there with which
website that the link is coming you can easily acquire links from.
from is a site that has relevant But since those sites have bad
content or focus with your site reputation and no authority at all,
then that makes the link very you would be forced to think twice
valuable. The more relevant the about getting links from them now
link, the better the value of that that you know that search engines
link is. value a link that comes from a site
with authority and reputation.

44. Not all links are made equal or valuable.
So what makes a good link?
Site relevance, Authority and reputation.
Why these metrics?
Naturally, the reason behind this
is because there are so many
Meaning of the words: If the spam sites out there with which
website that the link is coming you can easily acquire links from.
from is a site that has relevant But since those sites have bad
content or focus with your site reputation and no authority at all,
then that makes the link very you would be forced to think twice
valuable. The more relevant the about getting links from them now
link, the better the value of that that you know that search engines
link is. value a link that comes from a site
with authority and reputation.

45. Not all links are made equal or valuable.
So what makes a good link?
Site relevance, Authority and reputation.
Why these metrics?
Naturally, the reason behind this
is because there are so many
Meaning of the words: If the spam sites out there with which
website that the link is coming you can easily acquire links from.
from is a site that has relevant But since those sites have bad
content or focus with your site reputation and no authority at all,
then that makes the link very you would be forced to think twice
valuable. The more relevant the about getting links from them now
link, the better the value of that that you know that search engines
link is. value a link that comes from a site
with authority and reputation.

46. SEOmoz API Domain: for a whole domain.
Page: for a single page.

47. SEOmoz API Domain: for a whole domain.
Page: for a single page.
Simple tool for:
- Internal and external links
- Domain and Page authority

49. DEMO

50. OSE Link Profile
Detect spammers when
Domain authority is
bet ween 25-34
Can also be a signal for
link wheel, blog net work
or paid link

51. OSE Link Profile
Visual representation of your link
profile
Detect spammers when
Domain authority is
bet ween 25-34
Can also be a signal for
link wheel, blog net work
or paid link

52. OSE Link Profile
Visual representation of your link
profile
Identify anomalies that you can
smooth out or correct Detect spammers when
Domain authority is
bet ween 25-34
Can also be a signal for
link wheel, blog net work
or paid link

53. OSE Link Profile
Visual representation of your link
profile
Identify anomalies that you can
smooth out or correct Detect spammers when
Domain authority is
bet ween 25-34
Detect spammers and paid links! be a signal for
Can also
link wheel, blog net work
or paid link

54. Things to look
for on the Graphs

55. Things to look
for on the Graphs
Is there a weird shape to one of the graphs?
Is a particular domain more successful in
attaining higher quality links on average?
Do any of the domains not correlates with the
others?

57. DEMO

58. We caught you
cheater!

59. Inbound Link
Categorization
This tool does not only
give the NUMBER of
links but also the TYPE
of the links

60. Inbound Link
Categorization
This tool does not only
give the NUMBER of
links but also the TYPE
of the links
Link profiles

61. Inbound Link
Categorization
This tool does not only
give the NUMBER of
links but also the TYPE
of the links
Link profiles
Types of links you have:
Directories, articles, forums, “academic”
links

62. Anchor Test
Distribution
It helps recognize the
“subject” of a website. So
when you search for
hedgehogs in this case,
this page will have more
chance to pop in the top
pages.

63. Anchor Test
Distribution
This is the text that a
website uses to link to you
It helps recognize the
“subject” of a website. So
when you search for
hedgehogs in this case,
this page will have more
chance to pop in the top
pages.

64. Anchor Test
Distribution
This is the text that a
website uses to link to you
It helps recognize the
“subject” of a website. So
when you search for
hedgehogs in this case,
this page will have more
chance to pop in the top
pages.

66. Demo

67. Thank You
Best Tool?
Questions?

68. References
Prospecting Excel and Google Docs C http://mz.cm/
IGkGk5
Content Strategy Generator Tool http://bit.ly/
HQZH3I
SEOmoz API Data for Google Docs - YouMoz |
SEOmoz http://mz.cm/HQZLAz
Link Profile Tool: http://mz.cm/HQZNbq