Pharmaceutical e-Marketing
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Why should Indian Pharmaceutical Companies go for e-Marketing Departments.
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- Reach: Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and servicesInteractivity: Traditional marketing is largely about getting a brand’s message out there, eMarketing enables a two-waycommunication channel
- Extend your service arm, Central database servicing doctors based on their profiling i.e. Customized services for your doctors.
- Enhance brand communications by adding closed loop marketing
- Learning Management System for employees on Corporate, Grooming, Therapy, Presentation Skills etc.
- Doctor’s websites, Webcasts, Webinars, email marketing, mobile marketing etc.
- Business Intelligence tools, ePolls, Patient Management tools etc.
- The communication which happens online is happening in-clinic, happening via webcast, through your CRM activities etc. The communication will be in-sync throughout.
- Sales Force Automation Tools… Online-Offline tool for the Rep/territory
- http://ibnlive.in.com/news/a-third-of-indians-surf-the-net-for-health-info/140801-17.htmlhttp://www.expresshealthcare.in/201201/theyearthatwas201152.shtml