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Market Sizing 101

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Gautam Gupta
Gautam Gupta
BusinessEconomy & Finance
1 of 10
Market Identification and Analysis Gautam Gupta General Catalyst Partners Entrepreneurs Investing in Entrepreneurs Follow me @gRamblings www.generalcatalyst.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential What is “the market”?
How specific ,[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Sizing up
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential What it is used for
Proprietary & Confidential Examples – Top Down Via Lightspeed Ventures Blog
Proprietary & Confidential Examples – Bottom Up
[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Rules of Thumb
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Do’s and Don’ts
[object Object],[object Object],[object Object],Proprietary & Confidential Examples

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Market Sizing 101