Zum Einstieg in die Diskussion zum Thema "Crowdfunding und Open Innovation" beim Open Innovation Kongress in Karlsruhe am 3.12.2014 habe ich die Teilnehmer kurz in das Thema Crowdfunding eingeführt. http://gumpelmaier.net/2014/11/30/open-innovation-und-crowdfunding-in-karlsruhe/

1. Open-Innovation-Kongress
Baden-Württemberg
Dezember 2014
Crowdfunding und Open Innovation
Wolfgang Gumpelmaier

2. • Digital Media Berater
• Social Media
• Crowdfunding
• Social Film Marketing
• Digitale Kommunikation
• Blogger, Autor, Vortragender, Coach
• CF- Beobachter bei www.ikosom.de
• Mitglied im German Crowdfunding Network
• Betreiber des Crowdfunding-Newsletter
• Host des Online Crowdfunding Workshop
• Co-Founder von www.ununi.tv
• Trendscout bei TrendOne
• Senior Consultant Social Media bei SERY*
Web: gumpelmedia - digital media agentur
Bildquelle: Roland Wimmer Photography
Zu meiner Person
Wolfgang Gumpelmaier

3. „To close the financing gap, Joseph Pulitzer,
publisher and owner of “The World”, initiated
a fundraising marathon, promising to
mention the name of every donor in his
newspaper. After six month it was done: in
August 1885 more than $120,000 were raised
by the American population to complete the
pedestal and transport the statue to the
United States. Most of the contributions were
smaller than a dollar.“
Die Geschichte des Crowdfundings
„The Statue of Liberty is thought
to be one of the first documented
crowdfunding projects.“
Textquelle: Gumpelmaier, Wolfgang: Crowdfunding: What‘s in it for development aid?
Bildquelle: Google Patents - Design for a statue US D11023 S

4. Textquelle: Gumpelmaier, Wolfgang: Crowdfunding: What‘s in it for development aid?
Logos: artistShare, Sellaband, Indiegogo, Kickstarter, Startnext, Seedmatch, Betterplace , Respekt.net
Die Geschichte des Crowdfundings
„But it was only with the advent of the Internet that this alternative form of
project funding could develop towards an open and transparent financing
tool with its own infrastructure in the form of crowdfunding-platforms (CFPs).“
2003 2006 2008 2009 2010 2011

5. Textquelle: Gumpelmaier, Wolfgang: Crowdfunding: What‘s in it for development aid?
Logos: artistShare, Sellaband, Indiegogo, Kickstarter, Startnext, Seedmatch, Betterplace , Respekt.net
Die Geschichte des Crowdfundings
„But it was only with the advent of the Internet that this alternative form of
project funding could develop towards an open and transparent financing
tool with its own infrastructure in the form of crowdfunding-platforms (CFPs).“
2003 2006 2008 2009 2010 2011
Jeff Howe:
Crowdsourcing

6. Textquelle: Jeff Howe: Crowdsourcing: A Definition
Bildquelle: Manifestation of crowdsourcing (Glockner/Holzner (2012): Das Geld der Masse - Crowdfunding als neues Finanzierungsmodell in der Filmbranche?!
Die Definition von Crowdfunding
“Simply defined, crowdsourcing represents the act of a company or institution
taking a function once performed by employees and outsourcing it to an
undefined (and generally large) network of people in the form of an open call.”

7. „crowdfunding is about the financing of
projects and people by (large) crowds.“
Die Definition von Crowdfunding

8. Bildquelle: Eigendarstellung
Die vier Arten von Crowdfunding?

9. Bildquelle: Crowdfunding Industry Report 2013
Crowdfunding Plattformen

10. Crowdfunding Plattformen

11. Quelle: Indiegogo Outpost
Crowdsourcing für Unternehmen

12. Quelle: Neurovation.at
Crowdsourcing für Unternehmen

13. Crowdsourcing für Unternehmen
Screenshot: Table of Visions

14. Quelle: Crowdfunding Industry Report 2013
Einsatzgebiete von Crowdfunding

15. Bild: Intuit.com
Funktionsweise von Crowdfunding

16. Bild: XKCD
Funktionsweise von Crowdfunding

17. Crowdfunding Beispiele
Screenshot: One Earth Kids bei Startnext

18. Quelle: VibeWrite bei Seedmatch
Crowdfunding Beispiele

19. Screenshot: An hour of code for everyone bei Indiegogo
Crowdfunding Beispiele

20. Screenshot: Kueche am Graben bei Startnext
Crowdfunding Beispiele

21. Screenshot: Sunnybag bei Greenrocket
Crowdfunding Beispiele

22. Screenshot: Panono bei Companisto
Crowdfunding Beispiele

23. Crowdfunding Ressourcen
German Crowdfunding Network
und Anmeldung zum Newsletter

24. http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
http://www.facebook.com/gumpelmaier
http://crowdfundingin3wochen.ununi.tv/
Vielen Dank für die Aufmerksamkeit!
wolfgang@gumpelmaier.net