1. Lean StartUp 101
The basic stuff…
By Guita Gopalan

3. Eric on Lean Startup

4. Lean StartUp
Principles
Framework
Methods
Techniques
Tools
LOOSE & CONCRETE

5. Quick Lean StartUp

6. Core Concepts
Principles
• Entrepreneurs are everywhere.
• Entrepreneurship is management.
• Validated learning.
• Innovation accounting.
• Build – Measure – Learn

7. Eliminate
Uncertainty
Work
Smarter
Not Harder
Develop an
MVP/MVE
Validated
Learning

8. What is a startup?
STARTUP =
EXPERIMENT
Get you Moving
Fail Faster. Succeed Faster.

9. PROBLE
M
SOLUTIO
N
MARKET

10. PROBLE
M
SOLUTIO
N
MARKET

12. Steve Blank on Lean

16. Progress > Perfection

17. Minimize TOTAL time through the loop
Learn Faster
Split Tests
Customer Development
Five Whys
Customer Advisory Board
Falsifiable Hypotheses
Product Owner
Accountability
Customer Archetypes
Cross-functional Teams
Semi-autonomous Teams
Smoke Tests
Measure Faster
Split Tests
Continuous Deployment
Usability Tests
Real-time Monitoring & Alerting
Customer Liaison
Build Faster
Unit Tests
Usability Tests
Continuous Integration
Incremental Deployment
Free & Open-Source
Cloud Computing
Cluster Immune System
Just-in-time Scalability
Refactoring
Developer Sandbox
Minimum Viable Product
Measure Faster
Funnel Analysis
Cohort Analysis
Net Promoter Score
Search Engine Marketing
Predictive Monitoring

18. Learning = unit of progress
Minimum Viable Experiment
Minimum Viable Product

19. MVP / MVE
• What will test your hypothesis
o MVE
• Exploration
• Pitch
• Concierge
o MVP
• Prototype DATA

20. Learning = unit of progress
Actionable Metrics
vs.
Vanity Metrics

21. Tools
• Lean Canvas
• Business Model Canvas
• Javelin Board / Experiment or Validation Board
• Etc.
WHY?
• Identify all your assumptions & hypothesis
• Prioritize validation
• Snapshot of your startup at a certain point in time

26. What is a Pivot?

27. Key Things About Lean
• Test Your Assumptions
• Focus on Customer Needs
• Reduce Cycle Time
• Less Documenting, More Doing
• Right Action, Right Time

28. Lean StartUp Machine