2. I am a global cleantech entrepreneur /
professor of entrepreneurship at Rice
• Founded/led four startups
– Plug-and-play office energy savings
– Web environmental compliance
– Digital social business card
– Mobile/wireless disaster response
• Educated at Rice (computer science) and IMD
(business)
9. Large corporations marshal resources around
pre-determined goals . . .
New End
Means 1
2
Means Means
1 3
Starting
Fixed Means
End New End New End
2 3
. . . but successful entrepreneurs start with their means and
imagine new possibilities
Source: Effectual Entrepreneurship 9
10. Startups create new options by expanding their
means
Who I
Market
am Feedback
Experience
Advice /
Mentorship
New
Means
Relationships
Whom What I Knowledge
I know know Brokering
Source: Effectual Entrepreneurship 10
11. Mentors who have been there, done that are
worth $186k to first-time entrepreneurs
Source: Effectual Entrepreneurship 11