Nonprofits reputation, both online and off, drives contributions. This presentation gives ideas to polish your image in 2010 from experts in the fields of online marketing, branding and sustainable fundraising. To view the live version and more webinars - go to www.guidestar.org.
1. Stay Ahead of the Eight Ball in 2010: Tips from the Experts
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3. | 2010 Benevon. All Rights Reserved. THE BENEVON MODEL TM
4. | 2010 Benevon. All Rights Reserved. Giving Statistics Corporations ___________ % Foundations ___________ % Individuals ___________ % TOTAL: ___________ Source: Giving USA 2009 5 13 82 $307 B
5. CAUTION!!! A brand is not a cosmetic you apply to your organizationto make it look pretty…. A good brand honestly reflects who you are and what you do.
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9. What is a brand, anyway? McDonald’s versus Frank’s Home-Style Cooking
12. Marketing & advertising are promotional strategies. Your brand is a reflection of everything associated with your organization…
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14. In short, a brand is nothing less than your organization’s DNA!!!
15. Branding myth #2 “Once we have an attractive logo and catchy tagline, we have our brand.”
16. Your logo and tagline are the banners for your brand. Your brand drills much deeper into the agency’s core values.
17. “ Truth is, logos don’t really do much of anything…. They don’t make you cooler. They don’t make the product better. In fact a logo means nothing. Unless, of course, the company behind it means something.” --Hyundai auto ad in Time magazine
24. If you leverage your current resources—including your paid staff, volunteers and clients—you won’t need much of a budget to start to promote your brand.
62. The Personal Touch The typewritten part of the note I received from Ocracoke Child Care is about as short as you can get, something close to “Thanks for the donation. We really appreciate it. This letter is your receipt.” Not much more than that and certainly not remarkable. But the letter is still on my desk because of what fills up all the white space left under that short official note — this drawing. -Kivi Leroux Miller
67. Stay Ahead of the Eight Ball in 2010: Tips from the Experts
Notas do Editor
Transparency – the age of presumed innocence is over Media Regulators GuideStar Exchange Tour of an updated Exchange Report How to update your Exchange Form What’s in it for you? GuideStar audience and traffic GuideStar partners
We donated a sizeable amount to a local charity lieu of wedding favors. Still haven’t gotten a thank-you note. We did receive a four-page letter about the importance of their work. Too bad I didn’t get any of the credit… (See happy wedding couple attached)
Half of $5 to Rokia. Half of that went to millions starving in Africa. Third scenario – status NEXT to her. Thought her face next to stats would boost results up to Rokia level. But it did not. More like fact-based results. (see next slide) – dampened warm glow, de-motivated people.
Transparency – the age of presumed innocence is over Media Regulators GuideStar Exchange Tour of an updated Exchange Report How to update your Exchange Form What’s in it for you? GuideStar audience and traffic GuideStar partners