12/3/15 GuideStar Webinar -- A Sneak Peek at the 2016 Nonprofit Communications Trends Report and What It Means for Your Year-End Fundraising
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Presenters: Kivi Leroux Miller, President of NonprofitMarketingGuide.com; Courtney Cherico, Content Marketing Associate, GuideStar USA (moderator). View the recording of the presentation here: https://www.youtube.com/watch?v=SAVitgLd8Fw
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12/3/15 GuideStar Webinar -- A Sneak Peek at the 2016 Nonprofit Communications Trends Report and What It Means for Your Year-End Fundraising
- 1. 2016 Nonprofit Communications Trends Report A Sneak Peek npmg.us/2016 KiviLerouxMiller @kivilm#npcomm2016
- 3. This is Sweepee Rambo, World’s Ugliest Dog Winner Forgive the Ugly Slides . . . Pretty Graphics in Progress
- 4. Who Says? Where’s This Data From? • Online survey by NonprofitMarketingGuide.com during November 2015 (This is our 6th year doing the survey) • Full survey completed by 1,613 nonprofits • 88% in the United States (all 50 states/DC), 8% in Canada • 47% with annual budget under $1 million; 53% over $1 million (biggest group $1-5 million) • 25% in Human Services, Housing, Food, Jobs; 14% in Education; 10% in Health, Disease, Medical Research, 9% Environment and Animals
- 5. 42% Communications Staff 19% DevelopmentStaff 17% Executive Directors
- 6. Goals
- 7. CommunicationsStaff (n=678) DevelopmentStaff (n=299) ExecutiveDirectors(n=269)
- 8. CommunicationsStaff (n=678) DevelopmentStaff (n=299) ExecutiveDirectors(n=269)
- 9. CommunicationsStaff (n=678) DevelopmentStaff (n=299) ExecutiveDirectors(n=269)
- 11. How Often?
- 16. Social Media
- 21. Life at Work
- 23. CommunicationsStaff (n=678) DevelopmentStaff (n=299) ExecutiveDirectors(n=269)
- 30. What Else Will Be in the Report? • What I Shared Today in Lovely Graphics • Demographic Differences • Annual Salaries for Communications Staff • Average Size of Communications Staff • Years of Experience • “What Excites” and “What Scares” • What You Need to Be More Successful
- 32. Implications for Year-End Fundraising • Retention v Acquisition. More emphasis on retention! • Explore engagement options, both at year-end and year-round. • Sending frequency – go with at least weekly at year end, and daily in last 48 hours • Trust your communications staff
- 34. 2016 Nonprofit Communications Trends Report A Sneak Peek npmg.us/2016 KiviLerouxMiller @kivilm#npcomm2016
- 35. Want to see more from GuideStar? View all of our upcomingwebinars at http://npo.gs/guidestarwebinars UP NEXT The brand new, completely redesigned GuideStar Nonprofit Profiles are coming! Join us on 1/26 to see them live, in action: http://npo.gs/profilesdemo See you there!