Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (15)
Semelhante a Strategic_Web_Design-VIsualDesign
Semelhante a Strategic_Web_Design-VIsualDesign (20)
Mais de guidecreative
Mais de guidecreative (19)
Último
Último (20)
Strategic_Web_Design-VIsualDesign
- 1. Strategic Web Design: Engaging Visual Design Aga Siuda, Visual Designer Kelley Jarrett, Market Manager
- 2. RECAP
- 3. Strategic Design to Kill the Noise YOUR WEBSITE YOUR AUDIENCE
- 4. Design for Your Audience By determining your target Audience Segments, we can ensure that the content and navigation of a design are catered to drive your audience to their own target areas of the site, and empower your users to make the best use of your new site.
- 5. Wireframes Help Prioritization HELP TAKE YOUR WEBSITE FROM SUBJECTIVE TO OBJECTIVE.
- 6. The Importance of a website: YOUR VISUAL IDENTITY Is the First Impression Should SUPPORT Your Brand, Not DRIVE it Builds Awareness Engages Supporters
- 7. Now it’s time to… ADD THE MAGIC
- 8. From Wireframe to Art We know your audience… We know your content… We know your site’s structure… Now we will make it look great!
- 11. Share Your Mission…Visually EVERY IMAGE…EVERY LINK…EVERY VISUAL ELEMENT ON YOUR SITE SHOULD SPEAK TO YOUR MISSION – Visual interpretation can mean many things – infographics, typography, links, video, imagery, photography
- 13. Use Compelling Imagery ENGAGE WITH EYE CONTACT – Connect, speak and engage with a personal connection – Eye contact makes it feel as real as it is
- 14. Show Your Impact SHOW REAL STORIES IMPACTED BY YOUR WORK – Shows stewardship and credibility
- 16. Match Imagery With Your Brand MATCH IMAGERY WITH YOUR BRAND, MOOD AND VOICE REMEMBER YOUR WEBSITE IS A POWERFUL 2-WAY COMMUNICATION TOOL FOR YOUR BRAND
- 17. Visual Design The art and science of selecting and arranging visual elements—such as typography, colors and textures—to convey a message to an audience.
- 19. Gather Your Inspiration INSPIRATION SITES LEARN TO DESCRIBE YOUR DESIGN STYLE E.G. CLEAN, GRUNGE, MINIMAL WWW.PINTREST.COM
- 20. Textured Design!
- 21. Grunge Design!
- 22. Minimal Design!
- 24. What Can You Do Now? REVISIT YOUR BRAND STYLE GUIDE – Does your logo accurately represent your organization? – Does the color palette communicate the appropriate message? – Does the typography give the appropriate voice – Understand Your Preferences INVEST IN DESIGN ASSETS – Don’t rely on stock photography – Understand how video can help communicate your message – How can you graphically illustrate your mission and impact?
- 31. Next Steps CHECK FOR SUCCESS REMEMBER YOUR BRAND PROMISE REMEMBER YOUR FOCUS STAY STRONG!
- 32. Resources www.guidecreative.com/blog YOUR DIGITAL BRAND – THE IMPORTANCE OF VISUAL CONSISTENCY IN WEB DESIGN AGA SIUDA, VISUAL DESIGNER