Take a quick peek at the Housing Trends Newsletter for some Marketing Ideas that Real Estate Professionals can use to communicate with clients on a regular basis.

1. Housing Trends Newsletter
www.HTen.com
A FREE Marketing Tool for Real Estate Professionals
by Susie Hale
www.FrogPond.com
Monday, December 14, 2009

2. What is The Housing
Trends Newsletter?
• A FREE tool for real estate
professionals to provide the
latest news, statistics, and
market updates to assist
consumers with making
educated decisions
throughout the home
buying and selling process?
www.Hten.com
Monday, December 14, 2009

3. Home Evaluator
• Link included in
newsletter
• Form of lead
generation
• Follow up with
prospects by
emailing newsletter
monthly
www.Hten.com
Monday, December 14, 2009

4. National Real Estate News
• Updated weekly
• Each article
represents a link
that can be shared
• Copy link and
paste into email
and social media
marketing.
www.Hten.com
Monday, December 14, 2009

5. Mortgage Calculations
• Current mortgage rates
available on Housing Trends
Newsletter.
• Multiple mortgage calculators
• Each calculator is its own
hyperlink and can be shared
by email or social media
marketing.
www.Hten.com
Monday, December 14, 2009

6. Customized Header
• Contact information appears at top of
every page within the Housing Trends
Newsletter
• One profile image is used to brand
yourself and your business
• Automatically created
www.Hten.com
Monday, December 14, 2009

7. Consumer Articles
• Updated weekly.
• Each article
represents a link that
can be shared.
• Copy link and paste
into email and social
media marketing.
www.Hten.com
Monday, December 14, 2009

8. Monthly YouTube Video
• Every month a new
YouTube video is made
to explain the market
update.
• Share video by
hyperlink, email,
Facebook, Twitter, or
embed into your web
page or blog.
www.Hten.com
Monday, December 14, 2009

9. Ways to Share the FREE
Housing Trends Newsletter
www.Hten.com
Monday, December 14, 2009

10. Facebook
• Share links from Housing
Trends Newsletter on
Facebook status update.
• Share links from Housing
Trends Newsletter on
Facebook email message.
• Share links from Housing
Trends Newsletter on
Facebook fan page.
www.Hten.com
Monday, December 14, 2009

11. Status Update
• A Facebook status update
is when you share with
your Facebook friends what
you are doing right now.
• Share the Housing Trends
Newsletter consumer
news links to the
Facebook status update.
www.Hten.com
Monday, December 14, 2009

12. Share Links on Facebook
Email Message
• Share Housing Trends
Newsletter link to
mortgage calculators with
clients who ask about
financing options.
• This respects their privacy
and does not let others
know you are thinking
about moving.
www.Hten.com
Monday, December 14, 2009

13. Share Links on
Facebook Fan Page
• Share links to market updates
to Facebook fan page instead
of personal profile.
• Friends may also receive
same links however the fan
page is strictly business and
does not share personal
information.
www.Hten.com
Monday, December 14, 2009

14. YouTube
• The Housing Trends Newsletter is
updated every month with a new
YouTube video to be shared by:
• Hyperlink
• Embedded into blog
• Posted to Facebook and Twitter
• Adding to Favorites
www.Hten.com
Monday, December 14, 2009

15. Share Video by Hyperlink
• Each YouTube video is its own hyperlink
• Copy the link and paste into:
• Facebook Fan page
• Twitter
• Email
www.Hten.com
Monday, December 14, 2009

16. Embed Video Into a Blog
• Each YouTube video from
the Housing Trends
Newsletter will give you
code to copy to the
clipboard and paste into
your blog/website software
to play the video provided
inside your blog/website in
addition to the Housing
Trends Newsletter.
www.Hten.com
Monday, December 14, 2009

17. Post YouTube Video to
Facebook and Twitter
• Double click on YouTube
video provided by Housing
Trends Newsletter.
• Video will open in web page.
• Click on Twitter and
Facebook icons beneath
video to individually to post
video each profile.
www.Hten.com
Monday, December 14, 2009

18. Add YouTube Video to
YouTube Favorites
• If you created a YouTube profile at
www.YouTube.com you can save
Housing Trends Newsletters to
your profile’s Favorite videos.
• YouTube Favorite videos can
automatically be sent to Facebook
profile and Twitter profile using
the YouTube auto-share feature.
www.Hten.com
Monday, December 14, 2009

19. Twitter
• Post one link per day from
Housing Trends Newsletter
from consumer news,
statistics, and tools used
during the transaction
• Shorten and track links
• Schedule Tweets ahead of
time and spend 5 per week
www.Hten.com
Monday, December 14, 2009

20. Update All Social
Networks From One Site
• Create a FREE account at http:Ping.fm
• Add social networks you are currently
using.
• Copy link from Housing Trends
Newsletter and paste into a URL
shortener.
• Copy URL from URL shortner, paste
into Ping.fm, and share with all social
networks.
www.Hten.com
Monday, December 14, 2009

21. Linkedin
• Add the Housing Trends
Newsletter profile to
Linkedin profile active
links.
• Automatically updated
every month so no
maintenance is needed.
www.Hten.com
Monday, December 14, 2009

22. Email Marketing
• Add Housing Trends
Newsletter to:
• Email signature
• Email marketing
campaigns
www.Hten.com
Monday, December 14, 2009

23. Email Signature
• Every email is a marketing piece.
• Include Housing Trends Newsletter on
every email sent out.
• Link to your profile
• Example of profile link:
• http://margiedorrance.housingtrendsnewsletter.com
www.Hten.com
Monday, December 14, 2009

24. Email Marketing Campaign
• Example: Meet Buyer at Open House
• Ask for email address
• Send email to Hten newsletter links on a
recurring basis starting immediately.
• Day 0 - include link to newsletter
• Day 7 - include links to mortgage tools
• Day 14 - include links to consumer news
• Day 21 - include links to market statisticsd
www.Hten.com
Monday, December 14, 2009

25. Sign Up For the Housing
Trends Newsletter
• FREE
• Share with your other agents in your office
• Share with your broker
• Share with your referral agents
• Share with your clients
Sign up here
www.Hten.com
Monday, December 14, 2009

26. Inquire About Adding Your MLS statistics
to the Housing Trends Newsletter
• Email to Susie at FrongPond.com
• Insert: your REALTOR®
Association and name in the
subject line
• Tell us the best time to reach
you
• We will get back with you soon.
www.Hten.com
Monday, December 14, 2009