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Business Overview
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Android Developer Labs – Q1 2010
Google confidential and proprietary 1

2. 2009 Mobile Internet Overtakes PC
240M Mobile devices with full browsers
200M PCs with full browsers
Source: Cellular­News Feb 2008, Informa Nov 2007, Gartner June 2008, eMarketer April 2008
Android Developer Labs – Q1 2010

3. Why Invest In Android?
Full
control
of your
brand and
business
First open,
free and commercially
ready mobile platform
built from the
ground up
Immediate
Engage in for mobile and direct
new ways
access to
with users
user base
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Android Developer Labs – Q1 2010 3

4. Android Ecosystem
Android Platform Android Market
• Open source platform • Open marketplace
• Free, no commercial • Low barrier of entry
license required for developers
• Source code • Developers have full
available for the SDK, control of their apps
APIs and existing
apps
Android Developer Labs – Q1 2010

5. Android Phones
• From 1 device a year ago to 36 devices in January 2010
• In 48 countries with 59 carriers
Available
Now
HTC Dream Samsung HTC Droid Nexus
HTC Magic HTC Hero HTC Tattoo HTC Hero
Galaxy Eris One
Coming
Soon
5
Motorola Samsung Huawei Samsung Motorola Sony Ericsson
LG GW620 X10
CLIQ Behold II U8230 Moment
Android Developer Labs – Q1 2010
Droid

6. Android Momentum
• Mobile Web Traffic:
– US: From 2% to 39% (2nd)
– Worldwide: From 1% to 21% (2nd)
Source: Ad Mob Mobile Metrics Report, Nov’08 – Jan’10
Android Developer Labs – Q1 2010

7. Top 10 Smartphones (by traffic)
in North America, Dec’09
Source: Ad Mob Mobile Metrics Report, Dec’09
Share change calculated as percent of Dec’09 requests less percent of Sep’09 requests.
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Android Developer Labs – Q1 2010

8. Android Handset Distribution
Surpassed one billion ad requests in Dec’09
Device mix diversified from 98% HTC in October 2009 to
56% HTC, 39% Motorola, 5% SamsungAd requests
increased 97% from October to December 2009
Source: Admob January 2010 Admob Metrics Report
Android Developer Labs – Q1 2010 8