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WhitePages Behavioral Targeting

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WhitePages.com’s Behavioral Targeting Ingrid Michelsen Director of Advertising Strategy WhitePages.com, Inc. [email_address]
What is WhitePages.com? ,[object Object],[object Object],[object Object],[object Object]
WhitePages.com, for Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object]
WhitePages.com’s Behavioral Targeting ,[object Object],[object Object],[object Object],[object Object],MOVING STARTING A BUSINESS HAVING A BABY GETTING MARRIED
Advertiser Examples ,[object Object],[object Object],[object Object],[object Object]
Life Stage Targeting: Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage-Based Audience Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is WhitePages’ BT Different? ,[object Object],[object Object],[object Object]

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WhitePages Behavioral Targeting

  • 1. WhitePages.com’s Behavioral Targeting Ingrid Michelsen Director of Advertising Strategy WhitePages.com, Inc. [email_address]
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