Presentation at SES Chicago. Using labeled links (vocabulary,) strong identifiers and standard markup formats such as HTML5 Microdata makes your content more machine readable, enhancing SEO among other things.

1. Using Semantics to Enhance Content Jamie Taylor, Ph.D.

2. What do y’all mean Semantics?

3. ???? SHOCK astonishment amazement daze stupor appall offend impact fight combat nauseate revolt blow bump impact jolt

8. PageRank tm

9. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion

10. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument

11. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument

12. 10,704,421 Topics

16. Labeled Links Strong Identifiers (vocabulary) Standard Format

17. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument

18. @tags #tags short URLs The Twitter Vocabulary

20. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔

22. http://www.myspace.com/shakira http://www.facebook.com/shakira http://twitter.com/shakira http://www.daylife.com/topic/Shakira http://www.bestbuy.com/site/She+Wolf… http://www.guardian.co.uk/music/shakira http://www.last.fm/music/Shakira http://www.netflix.com/RoleDisplay/Shakira/20046629

23. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔

26. RDF Subject Predicate Object Triple Shakira Knows Penélope Cruz Penélope Cruz Starred In Vanilla Sky Shakira Born “ 1977”

30. … and the winner is…

32. HTML5 Microdata Tools and Widgets

33. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >.

34. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔ ✔ Microformats RDFa Microdata