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How ads online are becoming more targeted
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‘ uncanny valley’ Realism Response of humans How is this relevant to advertising …?
Targeting ,[object Object],[object Object],[object Object],“… various advertising initiatives on Facebook, MySpace and across other social networks. These promised much better targeting than has ever been possible before, massively increased relevance; advertising that's so in tune with its audience that it ceases to be advertising and becomes simple, useful information.” Russell Davies
… examples of this Privacy Policy “ Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (e.g., photo tags) in order to provide you with more useful information and a more personalized experience.” ,[object Object],[object Object],[object Object],“ Making advertisements more personal is a priority for Facebook” Owen Van Natta, chief revenue officer “ We have always made it clear to users that their personal information may be used to target advertisements and promotions” Chris Kelly, chief privacy officer country, city, gender, age range, political views, relationship status, education level, workplace affiliation, … or any keyword in a person’s stated interests
Hyper-Targeting Self-Serve ,[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],Does this open up the role of the creative to a whole new level or limit advertising to spam target audiences? turn OFF turn ON ,[object Object],[object Object],[object Object],- I’ll go somewhere else ,[object Object],[object Object]
 

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