3. 4* 3* 2* 1* 5* BSH Hotel Quality Hotel Price High High Low 08.03.10 McKenzie Consulting
4. 08.03.10 McKenzie Consulting Industry Standard Bon Star Hotel Experienced Management Basic Accomodation Night entertainment Additional Services Sauna/gym facilities Online booking Office facilities
5. 08.03.10 McKenzie Consulting Sell BSH immediately Turn BSH into Offices Reposition BSH Revenue Initial Costs Demand Difficulty of Operations Profit from Sale
9. 4* 3* 2* 1* 5* BSBC Hotel Quality Hotel Price High High Low 08.03.10 McKenzie Consulting
10. 08.03.10 McKenzie Consulting Dismiss Kaplan and layoff excessive staff Phase 1 Increase current office prices Focus on core competency: Refurbishment Hire business lawyer Renovate hotel Outsource training and education of staff Negotiate outsourcing deals Phase 2 Integrate office section Hire local GM with hotel expertise Develop incentive scheme Launch new webpage Phase 3 Evaluate and reward performance Reposition BSH to Bon Star Business Center Phase 4 Create strategic alliance with office lessees Evaluate opportunity to sell BSBC Phase 5
12. 08.03.10 McKenzie Consulting Industry Standard Bon Star Hotel Bon Star Business Center Experienced Management Basic Accomodation Night entertainment Additional Services Sauna/gym facilities Online booking Office facilities
21. 08.03.10 McKenzie Consulting Issue Ease of implementation Importance IT Accounting System Refurbishing hotel Gym & Spa area Increase Office Space Additional services Casino Facility Management Online booking
22. Gym equipment and maintenance Basic gym equipment lease, maintenance, operations Integrated Facility Services Cleaning, Facility Management, Security, Catering Casino operations Refurbishing of casino space, running of casino business 08.03.10 McKenzie Consulting