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19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market segmentation B. Diversification C. Mass marketing D. Market positioning
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18) Target marketing, in contrast to mass marketing, A. Assumes that all customers are basically the same. B. Focuses on fairly homogeneous market segments. C. Ignores markets that are large and spread out. D. Is limited to small market segments.
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20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market segmentation. B. Market development. C. Market penetration. D. Market research.
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12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. promotional. B. product. C. personnel. D. pricing.
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6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market development. B. Combination. C. Product development. D. Market penetration.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...
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28) The attitudes and behavior patterns of people are part of the A. Social and cultural environment. B. Competitive environment. C. Political environment. D. Firm's resources and objectives.
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4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at A. Market development. B. Market penetration. C. Product development. D. Diversification.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...
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11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Promotional. B. Placement. C. Product. D. Pricing.
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7) Product is NOT concerned with: A. Branding. B. Packaging. C. Wholesale price. D. Quality level.
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5) Which of the following statements regarding marketing strategies is FALSE? A. Developing successful marketing strategies does not need to be a hit-or-miss proposition. B. It is useful to think of the marketing strategy planning process as a narrowing-down process. C. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. D. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
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16) Marketing strategy planners should recognize that: A. Mass marketing is often very effective and desirable. B. Target marketing is not limited to small market segments. C. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. D. Target markets should not be large and spread out.
Mkt 421 gide 2 16) Marketing strategy planners should recognize that: A. ...
Mkt 421 gide 2 16) Marketing strategy planners should recognize that: A. ...
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1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. An example of the micro-macro dilemma. B. One of the universal functions of innovation. C. A part of marketing. D. A production activity.
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...
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3) Which of the following statements best describes the modern view of marketing? A. Marketing is concerned with generating a single exchange between a firm and a customer. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing begins with anticipating potential customer needs. D. Marketing should take over production, accounting, and financial services within a firm.
Mkt 421 gide 2 3) Which of the following statements best describes the moder...
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Marketing Quiz By M C Rashid Khan
1.
Welcome to GSBA
Who wants to be a Marketing Champion?
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Who wants to
be a Marketing Champion?
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Round 2
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Round 3
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Round 4
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Round 4
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Round - 5
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Identify the Company
Round - 6
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And You Win
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M C Rashid
Khan ..... Orientation Program Give your feedback at : gsba.rashidkhan @ gmail.com