An overview of mobile marketing and the capabilities offered within the Cellit Studio.

1. Mobile Marketing Opportunities ©Cellit Marketing

2. ©Cellit Marketing There Are More Text Messages Than Mobile Calls Made 1.5 Billion Text Messages Sent In The US Every Day Mobile reality Compared To 293.8 Million Google Searches Per Day TALK TO YOUR CUSTOMERS THE WAY THEY TALK TO EACH OTHER!

3. Who are they? WAP Users by Age SMS Users by Age iPhone, Blackberry etc. driving mobile web use + development for older demos Source: Limbo Mobile Advertising Report, q1 2008

5. 81% use mobile media more than once a week

6. 46% using it daily

7. 43% favored offers, viewing marketing formats with perceived value as the most appealingSource: Limbo Mobile Advertising Report, q4 2008 ©Cellit Marketing

8. SMS on the Rise Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing

9. Acceptance Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing

11. Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009

12. Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009

14. The Cellit Difference Mobile as CRM Build unique customer database Send the right message to the right user at the right time Mobile as Universal Proprietary database of over 8,000 phone models Best possible end-user experience ©Cellit Marketing

15. Cellit Mantra – The 4 Cs Cadence It’s all about the timing Content Value of the message or offer Commitment Full mobile presence Consultancy Experience to help guide ©Cellit Marketing

16. Cellit Approach Multichannel capabilities Crawl – Walk – Run Engage Examine Strategize Scalable solution Multilayer responsibility Custom development Specialized toolset ©Cellit Marketing

17. ©Cellit Marketing Marquee Clients Retail Print Broadcast CPG Hospitality Live Events

18. ©Cellit Marketing Intelligent Platform Best possible end-user experience

19. Customer Response Contests Offer responses Reservations & purchases Information requests ©Cellit Marketing

20. Push Marketing Offers& information based on user data Surveys based on audience activity Trackable coupons with built-in redemption tools ©Cellit Marketing

22. Live interactive hotspots

23. Immediate contact

25. Applications Resident on the device Rich content & user experience Take advantage of features unique to device iPhone, Android, Blackberry, Windows Mobile, J2ME ©Cellit Marketing

26. Platform Examples Create Messages Send Messages Track Offer Redemption • Creating a message is as easy as sending an email • Preview message on screen before sending • Advanced, rules-based engine allows targeting via consumer behavior and collected data • Schedule delivery for specific times • Easy entry of redeemed offers • Robust, easy report system shows popular coupons ©Cellit Marketing

28. Studio determines how to send content to specific subscribers automatically

29. View incoming poll results in presentation-quality, full screen animations

30. Launch new polls at any time

31. Run multipart surveys

32. Attach data collection results to subscriber record

33. Send messages based on data collected©Cellit Marketing

34. Mobile Roadmap ©Cellit Marketing

35. Differentiators Crawl – Walk - Run Mobile as CRM World class platform Multi-layer responsibility assignment Open architecture for integration Robust reporting Consulting ©Cellit Marketing

36. QUESTIONS? Randy Atkisson 312-288-8329 ©Cellit Marketing