The document discusses integrating mobile marketing into an overall marketing strategy. It recommends evaluating the target market's mobile habits, planning a mobile campaign that aligns with marketing goals and the target market, and integrating the mobile campaign with other marketing efforts. The document also provides examples of different mobile marketing channels like mobile websites, text messaging, and mobile pay-per-click ads, and suggests best practices for messages on each channel.
13. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile Website in the Mix Email Text & Picture Messaging Point of Purchase TV
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18. Mobile Website Outdoor Advertising Traditional Website Radio Print Text & Picture Messaging in the Mix Email Text & Picture Messaging Point of Purchase TV
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25. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile PPC & Banners in the Mix Email Text & Picture Messaging Point of Purchase TV
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