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Digital Branding - Presentatie Jeroen de Bakker

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Digital branding Jeroen de Bakker Merken Tweakers.net Media & April 2010 Technologie
Awareness Paid media Brand attention Creating impact Rationele effecten op korte termijn
Apple iPod Touch Campaign
Awareness Relation Paid media Owned media Brand Brand attention engagement Creating Building impact platforms Rationele Emotionele effecten op effecten op korte termijn lange termijn
Awareness Likeability Relation Paid media Earned media Owned media Brand Brand Brand attention sympathy engagement Creating Sparking Building impact conversations platforms Rationele Emotionele Emotionele effecten op effecten op effecten op korte termijn korte termijn lange termijn
Philips_vs Campaign
Digital branding @jeroedeb jeroendebakker.nl Jeroen de Bakker Merken Tweakers.net Media & April 2010 Technologie

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Digital Branding - Presentatie Jeroen de Bakker

  • 1. Digital branding Jeroen de Bakker Merken Tweakers.net Media & April 2010 Technologie
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Awareness Paid media Brand attention Creating impact Rationele effecten op korte termijn
  • 8. Apple iPod Touch Campaign
  • 9. Awareness Relation Paid media Owned media Brand Brand attention engagement Creating Building impact platforms Rationele Emotionele effecten op effecten op korte termijn lange termijn
  • 10. Awareness Likeability Relation Paid media Earned media Owned media Brand Brand Brand attention sympathy engagement Creating Sparking Building impact conversations platforms Rationele Emotionele Emotionele effecten op effecten op effecten op korte termijn korte termijn lange termijn
  • 12. Digital branding @jeroedeb jeroendebakker.nl Jeroen de Bakker Merken Tweakers.net Media & April 2010 Technologie